| Bibliography, etc. note |
TABLE OF CONTENTS<br/>Foreword xiii<br/><br/>Preface xv<br/><br/>Acknowledgments xvii<br/><br/>Part One The Nature of Business Strategy<br/><br/>Strategic and Natural Competition, Bruce D. Henderson, 1980 2<br/><br/>Part Two The Development of Business Strategy<br/><br/>Foundations 9<br/><br/>The Experience Curve Reviewed: History, Bruce D. Henderson, 1973 12<br/><br/>The Experience Curve Reviewed: Why Does It Work? Bruce D. Henderson, 1974 15<br/><br/>The Experience Curve Reviewed: Price Stability, Bruce D. Henderson, 1974 18<br/><br/>The Pricing Paradox, Bruce D. Henderson, 1970 24<br/><br/>The Market-Share Paradox, Bruce D. Henderson, 1970 27<br/><br/>More Debt or None? Bruce D. Henderson, 1972 29<br/><br/>The Rule of Three and Four, Bruce D. Henderson, 1976 31<br/><br/>The Product Portfolio, Bruce D. Henderson, 1970 35<br/><br/>The Real Objectives, Bruce D. Henderson, 1976 38<br/><br/>Milestones 40<br/><br/>Life Cycle of the Industry Leader, Bruce D. Henderson, 1972 43<br/><br/>The Evils of Average Costing, Richard K. Lochridge, 1975 46<br/><br/>Specialization or the Full Product Line, Michael C. Goold, 1979 48<br/><br/>Stalemate: The Problem, John S. Clarkeson, 1984 51<br/><br/>Business Environments, Richard K. Lochridge, 1981 56<br/><br/>Revolution on the Factory Floor, Thomas M. Houtand George Stalk Jr., 1982 59<br/><br/>Time—The Next Source of Competitive Advantage, George Stalk Jr., 1988 63<br/><br/>Competing on Capabilities: The New Rules of Corporate Strategy, George Stalk Jr., Philip B. Evans, and Lawrence E. Shulman, 1992 82<br/><br/>Strategy and the New Economics of Information, Philip B. Evans and Thomas S. Wurster, 1997 99<br/><br/>Collaboration Rules, Philip Evans and Bob Wolf, 2005 120<br/><br/>Part Three The Practice of Business Strategy<br/><br/>The Customer: Segmentation and Value Creation 137<br/><br/>Segmentation and Strategy, Seymour Tilles, 1974 139<br/><br/>Strategic Sectors, Bruce D. Henderson, 1975 141<br/><br/>Specialization, Richard K. Lochridge, 1981 143<br/><br/>Specialization: Cost Reduction or Price Realization, Anthony J. Habgood, 1981 145<br/><br/>Segment-of-One® Marketing, Richard Winger and David Edelman, 1989 147<br/><br/>Discovering Your Customer, Michael J. Silverstein and Philip Siegel, 1991 151<br/><br/>Total Brand Management, David C. Edelman and Michael J. Silverstein, 1993 154<br/><br/>Pricing Myopia, Philippe Morel, George Stalk Jr., Peter Stanger, and Peter Wetenhall, 2003 157<br/><br/>Trading Up, Michael J. Silverstein and Neil Fiske, 2003 and 2005 162<br/><br/>Trading Down: Living Large on $150 a Day, Lucy Brady and Michael J. Silverstein, 2005 168<br/><br/>Innovation and Growth 173<br/><br/>From the Insight Out, Michael J. Silverstein, 1995 174<br/><br/>Capitalizing on Anomalies, Lawrence E. Shulman, 1997 176<br/><br/>Breaking Compromises, George Stalk Jr., David K. Pecaut, and Benjamin Burnett, 1997 179<br/><br/>A New Product Every Week? Lessons from Magazine Publishing, Gary Reiner and Shikhar Ghosh, 1988 183<br/><br/>Innovating for Cash, James P. Andrew and Harold L. Sirkin, 2003 186<br/><br/>Acquiring Your Future, Mark Blaxill and Kevin Rivette, 2004 189<br/><br/>Deconstruction of Value Chains 194<br/><br/>The New Vertical Integration, John R. Frantz and Thomas M. Hout, 1993 195<br/><br/>The Deconstruction of Value Chains, Carl W. Stern, 1998 198<br/><br/>How Deconstruction Drives De-Averaging, Philip B. Evans, 1998 201<br/><br/>Thinking Strategically about E-Commerce, Philip B. Evans and Thomas S. Wurster, 1999 205<br/><br/>From “Clicks and Mortar” to “Clicks and Bricks,” Philip B. Evans and Thomas S. Wurster, 2000 208<br/><br/>Thermidor: The Internet Revolution and After, Philip B. Evans, 2001 210<br/><br/>The Online Employee, Michael S. Deimler and Morten T. Hansen, 2001 214<br/><br/>Richer Sourcing, Philip B. Evans and Bob Wolf, 2004 218<br/><br/>The Real Contest between America and China, Thomas Hout and Jean Lebreton, 2003 223<br/><br/>Performance Measurement 227<br/><br/>Profit Center Ethics, Bruce D. Henderson, 1971 229<br/><br/>The Story of Joe (A Fable), Bruce D. Henderson, 1977 232<br/><br/>Controlling for Growth in a Multidivision Business, Patrick Conley, 1968 234<br/><br/>Making Performance Measurements Perform, Robert Malchione, 1991 237<br/><br/>Economic Value Added, Eric E. Olsen, 1996 240<br/><br/>New Directions in Value Management, Eric E. Olsen, 2002 244<br/><br/>Workonomics, Felix Barber, Jeff Kotzen, Eric Olsen, and Rainer Strack, 2002 248<br/><br/>Resource Allocation 254<br/><br/>Cash Traps, Bruce D. Henderson, 1972 255<br/><br/>The Star of the Portfolio, Bruce D. Henderson, 1976 258<br/><br/>Anatomy of the Cash Cow, Bruce D. Henderson, 1976 259<br/><br/>The Corporate Portfolio, Bruce D. Henderson, 1977 262<br/><br/>Renaissance of the Portfolio, Anthony W. Miles, 1986 265<br/><br/>Premium Conglomerates, Dieter Heuskel, 1996 268<br/><br/>The End of the Public Company—As We Know It, Larry Shulman, 2000 271<br/><br/>Advantage, Returns, and Growth—In That Order, Gerry Hansell, 2005 275<br/><br/>Organizational Design 281<br/><br/>Profit Centers and Decentralized Management, Bruce D. Henderson, 1968 282<br/><br/>Unleash Intuition, Richard K. Lochridge, 1984 285<br/><br/>Network Organizations, Todd L. Hixon, 1989 289<br/><br/>The Myth of the Horizontal Organization, Philippe J. Amouyal and Jill E. Black, 1994 292<br/><br/>The Activist Center, Dennis N. Rheault and Simon P. Trussler, 1995 295<br/><br/>Shaping Up: The Delayered Look, Ron Nicol, 2004 298<br/><br/>A Survivor’s Guide to Organization Redesign, Felix Barber, D. Grant Freeland, and David Brownell, 2002 302<br/><br/>Leadership and Change 309<br/><br/>Why Change Is So Difficult, Bruce D. Henderson, 1967 310<br/><br/>Leadership, Bruce D. Henderson, 1966 312<br/><br/>How to Recognize the Need for Change, Carl W. Stern, 1983 315<br/><br/>Sustained Success, Alan J. Zakon and Richard K. Lochridge, 1984 318<br/><br/>Strategy and Learning, Seymour Tilles, 1985 323<br/><br/>Let Middle Managers Manage, Jeanie Daniel Duck, 1991 327<br/><br/>Jazz versus Symphony, John S. Clarkeson, 1990 330<br/><br/>The Change Curve, Jeanie Daniel Duck, 2001 333<br/><br/>Leadership in a Time of Uncertainty, Bolko von Oetinger, 2002 342<br/><br/>Leading in Emotional Times, Jeanie Daniel Duck, 2002 345<br/><br/>The Forgotten Half of Change, Luc de Brabandere, 2005 347<br/><br/>Part Four Business Thinking<br/><br/>Business Thinking, Bruce D. Henderson, 1977 354<br/><br/>Brinkmanship in Business, Bruce D. Henderson, 1967 357<br/><br/>Business Chess, Rudyard L. Istvan, 1984 361<br/><br/>Probing, Jonathan L. Isaacs, 1985 366<br/><br/>Creative Analysis, Anthony W. Miles, 1987 369<br/><br/>Make Decisions Like a Fighter Pilot, Mark F. Blaxill and Thomas M. Hout, 1987 370<br/><br/>The Seduction of Reductionist Thinking, Jeanie Daniel Duck, 1992 373<br/><br/>Choices, Again, Barry Jones and Larry Shulman, 2003 376<br/><br/>The Hardball Manifesto, George Stalk Jr. and Rob Lachenauer, 2004 377<br/><br/>Part Five Social Commentary<br/><br/>Failure to Compete, Bruce D. Henderson, 1973 383<br/><br/>Inflation and Investment Return, Bruce D. Henderson, 1974 384<br/><br/>Conflicting Tax Objectives, Bruce D. Henderson, 1975 385<br/><br/>Dumping, Bruce D. Henderson, 1978 387<br/><br/>Adversaries or Partners? Bruce D. Henderson, 1983 389<br/><br/>The Promise of Disease Management, Joshua Gray and Peter Lawyer, 1995 393<br/><br/>Making Sure Independent Doesn’t Mean Ignorant, Colin Carter and Jay W. Lorsch, 2002 400<br/><br/>Index 405 |