Business analytics: applications to consumer marketing (Record no. 291)

MARC details
000 -LEADER
fixed length control field 02283nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190830194258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190830b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351341598
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kuruganti, Sandhya
245 ## - TITLE STATEMENT
Title Business analytics: applications to consumer marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. McGraw Hill Education (India) Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 716 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1299.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Chapter 1 - Acquisition <br/>Chapter 2 - Usage Management <br/>Chapter 3 - Cross-Sell <br/>Chapter 4 - Retention Management <br/>Chapter 5 - Pricing <br/>Chapter 6 - Credit Bureau <br/>Chapter 7 - Quantitative Methods <br/>Chapter 8 - Analytics Ecosystem
520 ## - SUMMARY, ETC.
Summary, etc. A ready reckoner, for business professionals, analytics practitioners, and students, the book navigates through the customer lifecycle starting from initiation of the relationship with the customer, following through the phase of relationship deepening, and finally customer retention. Themes pertaining to price management, quantitative methods, usage of data sources and analytical infrastructure have been explored in depth, to support data driven decision making <br/><br/>Highlights: Addresses strategic imperatives of analytics in an easy-to-comprehend guide linking quantitative analysis to business application Focuses on a customer centric approach for leveraging analytics across the customer life cycle Offers in-depth vision of real-life examples across different industry verticals including Financial Services, Insurance, Telecom, Retail, and Travel and Entertainment sectors Bridges the gap between theory and practice by showcasing the benefits of leveraging analytics for formulating marketing strategies Explores analytical strategy and presents quantitative analysis within the context of a business objective, and not as stand-alone methodologies Caters to business managers, analytics practitioners, business intelligence experts, and students of management and quantitative disciplines who will benefit from the numerous business applications that elaborate on the conceptualization and implementation of analytical solutions for profitable decision-making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Analytics -- Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Basu, Hindol
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     IT & Decisions Sciences IN28349 22-05-2019 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 06/17/2019 Overseas Press India Private 972.95 2 2 658.8 KUR 000575 06/10/2022 02/23/2022 1 1299.00 08/30/2019 Book

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