Marketing 4.0: Moving from Traditional to Digital (Record no. 280)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00204 a2200085 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126566938 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 9 (RLIN) | 568 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 4.0: Moving from Traditional to Digital |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley |
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