Marketing 5.0: technology for humanity (Record no. 2792)
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| fixed length control field | 03255nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220706151542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220706b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119668510 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 5.0: technology for humanity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 206 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 27.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | TABLE OF CONTENTS<br/>About the Authors ix<br/><br/>Acknowledgments xi<br/><br/>Part I Introduction 1<br/><br/>1 Welcome to Marketing 5.0: Technology for Humanity 3<br/><br/>Part II Challenges Marketers Face in a Digital World 17<br/><br/>2 Generation Gap: Marketing to Baby Boomers, X, Y, Z, and Alpha 19<br/><br/>3 Prosperity Polarization: Creating Inclusivity and Sustainability for Society 35<br/><br/>4 Digital Divide: Making Tech Personal, Social, and Experiential 51<br/><br/>Part III New Strategies For Tech-Empowered Marketing 69<br/><br/>5 The Digital-Ready Organization: One Strategy Doesn’t Fit All 71<br/><br/>6 The Next Tech: It’s Time for Human-Like Technologies to Take Off 89<br/><br/>7 The New CX: Machines Are Cool, but Humans Are Warm 107<br/><br/>Part IV New Tactics Leveraging Marketing Tech 127<br/><br/>8 Data-Driven Marketing: Building a Data Ecosystem for Better Targeting 129<br/><br/>9 Predictive Marketing: Anticipating Market Demand with Proactive Action 143<br/><br/>10 Contextual Marketing: Making a Personalized Sense-and-Respond Experience 157<br/><br/>11 Augmented Marketing: Delivering Tech-Empowered Human Interaction 169<br/><br/>12 Agile Marketing: Executing Operations at Pace and Scale 181<br/><br/>Index 195 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. <br/><br/>In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. <br/><br/>Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: <br/><br/>· Artificial Intelligence for marketing automation <br/><br/>· Agile marketing <br/><br/>· “Segments of one” marketing <br/><br/>· Contextual technology <br/><br/>· Facial recognition and voice tech for marketing <br/><br/>· The future of Customer Experience (CX) <br/><br/>· Transmedia storytelling <br/><br/>· The “Whatever-Whenever-Wherever” service delivery <br/><br/>· “Everything-As-A-Service” business model <br/><br/>· Internet of Things and blockchain for marketing <br/><br/>· Virtual and augmented reality marketing <br/><br/>· Corporate activism <br/><br/>Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Marketing | TB675 | 10-06-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/06/2022 | Technical Bureau India Pvt. Ltd. | 1470.17 | 3 | 1 | 658.8 KOT | 002663 | 12/02/2023 | 05/17/2023 | 1 | 2236.00 | 07/06/2022 | Book |