Influencer marketing for brands: what youtube and instagram can teach you about the future of digital advertising (Record no. 2784)

MARC details
000 -LEADER
fixed length control field 02226nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220716155725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220716b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781484255025
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number LEV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levin, Aron
245 ## - TITLE STATEMENT
Title Influencer marketing for brands: what youtube and instagram can teach you about the future of digital advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Springer
Place of publication, distribution, etc. Switzerland
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 161 p.
365 ## - TRADE PRICE
Price type code EURO
Price amount 37.999
520 ## - SUMMARY, ETC.
Summary, etc. About this book<br/>In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.<br/>Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.<br/><br/>The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Influence (Psychology)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet--Social aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management TB842 30-06-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 07/16/2022 Technical Bureau India Pvt. Ltd. 2148.14   658.872 LEV 002818 07/16/2022 1 3267.14 07/16/2022 Book

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