Marketing research (Record no. 2778)

MARC details
000 -LEADER
fixed length control field 02371nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220630105243.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220630b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789390177530
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beri, G.C.
245 ## - TITLE STATEMENT
Title Marketing research
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. McGraw Hill Education (India) Pvt. Ltd.
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 606 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 795.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note PART ONE - INTRODUCTION AND BASIC CONCEPTS<br/>Chapter 1: Introduction to Marketing Research<br/>Chapter 2: The Research Process <br/>Chapter 3: Research Designs: Exploratory and Descriptive Research<br/>Chapter 4: Research Designs: Causal Research<br/>Chapter 5: Qualitative Research<br/>PART TWO - DATA COLLECTION AND SAMPLING<br/>Chapter 6: Data Collection: Secondary Data<br/>Chapter 7: Data Collection: Primary Data<br/>Chapter 8: Measurement and Scaling: Fundamentals<br/>Chapter 9: Measurement and Scaling: Comparative & Non-comparative scales<br/>Chapter 10: Sampling: Process and Design<br/>Chapter 11: Sample Size Determination<br/>PART THREE - DATA PROCESSING, ANALYSIS AND REPORTING<br/>Chapter 12: Data Processing, Analysis and Estimation<br/>Chapter 13: Developing and Testing Hypotheses<br/>Chapter 14: Bivariate Analysis<br/>Chapter 15: Experimental Designs<br/>Chapter 16: Dependence Multivariate Analysis <br/>Chapter 17: Interdependence Multivariate Analysis<br/>Chapter 18: Interpretation and Report Writing<br/>PART FOUR - APPLICATIONS AND ETHICAL ISSUES<br/>Chapter 19: Sales Analysis and Forecasting<br/>Chapter 20: New Product Development and Test Marketing<br/>Chapter 21: Advertising Research<br/>Chapter 22: Market Segmentation, Targeting & Brand Positioning <br/>Chapter 23: International Marketing Research <br/>Chapter 24: Organised Retailing<br/>Chapter 25: Ethical Issues in Marketing Research
520 ## - SUMMARY, ETC.
Summary, etc. OVERVIEW<br/>This book covers the entire gamut of marketing research by exploring the subject area through text and cases. This thoroughly revised edition includes recent topics, examples and cases to meet the changing curricula requirements of Indian students. Software applications have also been included to ensure adherence to the changing market needs. It is hoped that the book would be useful for practitioners of marketing research as well.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaushik, Arun Kumar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rahman, Zillur
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB608 04-06-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 06/30/2022 Technical Bureau India Pvt. Ltd. 556.50   658.83 BER 002524 06/30/2022 1 795.00 06/30/2022 Book

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