The human element: overcoming the resistance that awaits new ideas (Record no. 2737)
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| 000 -LEADER | |
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| fixed length control field | 03216nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220707155327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220707b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119765042 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 616.89 |
| Item number | NOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nordgren, Loran |
| 245 ## - TITLE STATEMENT | |
| Title | The human element: overcoming the resistance that awaits new ideas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Place of publication, distribution, etc. | New Jersey |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 236 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 26.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | TABLE OF CONTENTS<br/>Chapter 1: The Law of Attraction<br/>The battle between Friction and Fuel<br/><br/>Chapter 2: Thinking in Fuel<br/>The reasons a Fuel-based mindset rules the world<br/><br/>Chapter 3: Inertia<br/>Why we stick with what we know<br/><br/>Chapter 4: Overcoming Inertia<br/>How to transform a novel idea into a familiar friend<br/><br/>Chapter 5: Effort<br/>Why we follow the path of least resistance<br/><br/>Chapter 6: Overcoming Effort<br/>How to build aerodynamic ideas<br/><br/>Chapter 7: Emotion<br/>Why the best ideas produce the most anxiety<br/><br/>Chapter 8: Overcoming Emotion<br/>How to quiet the fears that impede progress<br/><br/>Chapter 9: Reactance<br/>Why we feel the impulse to resist change<br/><br/>Chapter 10: Overcoming Reactance<br/>How to help your audience persuade themselves<br/><br/>Chapter 11: Three Case Studies<br/><br/>End Notes<br/><br/>Acknowledgments?? <br/><br/>About the Authors<br/><br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor.<br/><br/>By focusing on Fuel, innovators neglect the other half of the equation – the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover:<br/><br/>Why their best ideas and initiatives often get rejected – despite their undeniable value<br/>How to disarm the forces of resistance that act against change<br/>How to transform the very Frictions that hold us back into catalysts for change<br/>Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Disruptive technologies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Influence (Psychology) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schonthal, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Public Policy & General Management | TB675 | 10-06-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/07/2022 | Technical Bureau India Pvt. Ltd. | 1417.57 | 616.89 NOR | 002704 | 07/07/2022 | 1 | 2156.00 | 07/07/2022 | Book |