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07862nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220708133036.0 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119625605 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.11082 |
| Item number |
REU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Reuter, Claudia |
| 245 ## - TITLE STATEMENT |
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| Title |
Yes, you can do this!: how women start up, scale up, and build the life they want |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc. |
| Place of publication, distribution, etc. |
New Jersey |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 207 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
USD |
| Price amount |
24.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
TABLE OF CONTENTS<br/>Introduction: Create the Life You Want by Starting Up 1<br/><br/>How Did We Get Here? 3<br/><br/>Why Not Lean In by Starting Up and Move Past the Binary Setup? 4<br/><br/>The Privilege of Being in Charge 7<br/><br/>So Let’s Get in Charge and Lean-in to Entrepreneurship 8<br/><br/>Win or Lose, How Do I Know You Can Do This? 10<br/><br/>Why This Book is for You 11<br/><br/>How to Read This Book 12<br/><br/>Section I: Get Ready to Start Up 15<br/><br/>Chapter 1: So You Want More: Get Off the Fence, Start a Business, and Create the Life You Want 17<br/><br/>The Monthly Mentor Gathering 17<br/><br/>Real-World Experiences and Opportunities 20<br/><br/>Entrepreneurship as the Path Forward 20<br/><br/>What’s Holding You Back? 22<br/><br/>My Journey to Becoming a Startup Entrepreneur 24<br/><br/>What Starting Up as a Stay-at-Home Parent Looked Like 25<br/><br/>A Manifesto for Women to Become Entrepreneurs, and a Playbook to Help 28<br/><br/>Chapter 2: Reasons to Lead: All the Cool Things You Can Do When You’re in Charge 31<br/><br/>A Little More About Sophie… 31<br/><br/>Why a Business Can Give You the Life You Want 33<br/><br/>You Can Change the Rules 33<br/><br/>The History of Gender Equity is Still Recent 36<br/><br/>Legislation Can’t Be the Only Path Forward 36<br/><br/>Chapter 3: Stop Believing Your Own Unconscious Bias: Develop the Mindset and Self-Confidence to Be the One in Charge with Gratitude 43<br/><br/>Hannah at Work 43<br/><br/>Making the Ask 46<br/><br/>A Few Things About This Conversation 46<br/><br/>How We Think and Act is Conditioned 47<br/><br/>How to Consider Unconscious Bias and Self-Advocacy as You Start Up 48<br/><br/>I Didn’t Always Have This Figured Out 51<br/><br/>Why Affirmations Matter (Yes, You Can is a Good Example!) 53<br/><br/>Chapter 4: Your Perceived Weaknesses are Your Hidden Strengths: How to Leverage Your Weaknesses to Start Up 59<br/><br/>When It All Goes Wrong 59<br/><br/>Let’s Role-Play! 62<br/><br/>You Really are Perceived and Treated Differently 63<br/><br/>Goal Setting as a Framework for Success versus Perfectionism 64<br/><br/>Section II: Building for Scale and Avoiding the Traps: Debunking the Myth That Women Don’t Think Big Enough 69<br/><br/>Chapter 5: You Might Have the Next Big Thing: Your Experiences Might Lead to Something Revolutionary 71<br/><br/>We’re All Potential Innovators 71<br/><br/>Seeing What’s Possible 74<br/><br/>Identifying Types of Innovations 74<br/><br/>Why Diversity of Viewpoints in Innovation Leads to More Innovation 77<br/><br/>The Creator of Liquid Paper (White-Out) 78<br/><br/>An Incremental Innovative Sales Strategy That Created a Different Way to Sell: Tupperware 79<br/><br/>An Incremental Product Innovation That Created a Billionaire: SPANX 80<br/><br/>A Disruptive Business Model Innovation: Rent the Runway 81<br/><br/>Turning Reviews into a Viable Business Model 82<br/><br/>A Makeup Artist Takes on an Entire Industry 82<br/><br/>My Own Experience 83<br/><br/>Chapter 6: Write Down Your Future: How to Develop and Use a Business Plan as Your Personal Playbook (and to Combat Imposter Syndrome) 87<br/><br/>Getting Back to Sophie… 87<br/><br/>Standing Up for Your Business and Fighting Imposter Syndrome 90<br/><br/>Making Your Vision Concrete 91<br/><br/>Developing a Business Plan 93<br/><br/>How My Business Plan Helped Me 97<br/><br/>Chapter 7: Tell a Bigger Story: Don’t Apologize for Thinking Bold 101<br/><br/>Is Your Story Big Enough for Investors? 101<br/><br/>Putting the Press Release Strategy to Work 104<br/><br/>A Brief Example 105<br/><br/>Own Your Ideas with Confidence 106<br/><br/>Chapter 8: It Really is Okay to Make Mistakes: How to Plan for Them So You Can Quickly Recover 109<br/><br/>The Others Arrive 109<br/><br/>How to Get Started on the Financial Plan 115<br/><br/>Chapter 9: You Don’t Have to Wait for Revenue to Ask for Funding: Create a Compelling Pitch Deck That Gets Others on Board 119<br/><br/>Six Months Later… 119<br/><br/>When Bootstrapping… 122<br/><br/>Seeking Investors 125<br/><br/>Section III: Lead and Operationalize 133<br/><br/>Chapter 10: Empathy is One of Your Biggest Assets: Use It to Understand Your Customers and Make Your Teams Stronger 135<br/><br/>As Starboard Grew 135<br/><br/>Creating an Environment Where People Want to Work Starts with Knowing People 139<br/><br/>Understanding Your Employees’ Working Styles 140<br/><br/>Little Things Lead to Bigger Success 140<br/><br/>Working Together to Improve Outcomes and Customer Satisfaction 141<br/><br/>Chapter 11: Instill a Growth Mindset in Your Teams: Constant Change and Transitions are Never Easy 145<br/><br/>When You Move Beyond the Startup and People Start to Silo into Positions 145<br/><br/>Building for Organizational Success through Your Company’s Mission 147<br/><br/>Chapter 12: The Same Skills That Make You a Great Mom Make You a Great Manager: Bust Out Your Multitasking Skills as Your Team Grows 151<br/><br/>Sophie’s Day 151<br/><br/>Managing the Small Corporation of Your Family 153<br/><br/>Being a Mom is Being a Manager 155<br/><br/>Dismissing the Guilt of Being a Stay-at-Home Parent 156<br/><br/>How Your Two-Year-Old Honed Your Management Skills Like No Other 157<br/><br/>Chapter 13: You are More Than Your Product or Company: Protecting Egos When Things Change 161<br/><br/>Letting Go to Move Forward 161<br/><br/>Diffusing Fear and Creating Psychological Safety 162<br/><br/>Chapter 14: Balance Life at High Speeds: Make Time for Yourself 165<br/><br/>Running on Fumes 165<br/><br/>My Story (and Cautionary Tale) 167<br/><br/>What Balance Really Means 168<br/><br/>Conclusion: You Really Can Start Up and Scale a Business: You Might Just Change the Rules in the Process 171<br/><br/>Sophie and Jake 171<br/><br/>Hannah and Stan 172<br/><br/>Maria and Jill 172<br/><br/>How Will You Start Up? 173<br/><br/>Overcoming the Scarcity Mindset: There’s Enough for All of Us 174<br/><br/>Valuing Women as Entrepreneurs 175<br/><br/>Find, and Later Become, a Mentor 176<br/><br/>Bibliography 179<br/><br/>Acknowledgments 189<br/><br/>About the Author 191<br/><br/>Index 193 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
DESCRIPTION<br/>How women can "lean in" to entrepreneurship to create the life they want!<br/><br/>Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition—not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path. That decision ultimately led to success in the corporate world and at home.<br/><br/>In Yes, You Can Do This!, Claudia shares her own reasons for starting a business and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a "how-to book" on building a business, Yes, You Can Do This! provides clear examples and practical resources to help others create the life they want through entrepreneurship.<br/><br/>In Yes, You Can Do This!, you'll learn:<br/><br/>How to develop and share your vision<br/>How to deal with stereotypes and unconscious bias<br/>How to leverage perceived weaknesses and turn them into strengths<br/>How to balance life at high speeds and avoid burnout<br/>How to cultivate the confidence to move from idea to creating a company with the culture and rules you want<br/>Claudia provides women with an electrifying third career option: it’s not just "lean in" or "lean out," but startup and change the playing field for others in the process. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
New business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Success in business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Businesswomen |
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| Topical term or geographic name as entry element |
Small business--Finance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Self-employed women |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |