MARC details
| 000 -LEADER |
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| fixed length control field |
02840nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220707154442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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220707b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119690351 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4012 |
| Item number |
BLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Blank, Steve |
| 245 ## - TITLE STATEMENT |
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| Title |
The four steps to the epiphany: successful strategies for products that win |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc. |
| Place of publication, distribution, etc. |
New Jersey |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 370 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
USD |
| Price amount |
39.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
TABLE OF CONTENTS<br/>The Hero’s Journey v<br/><br/>Introduction ix<br/><br/>Chapter 1: The Path to Disaster: The Product Development Model 1<br/><br/>Chapter 2: The Path to Epiphany: The Customer Development Model 23<br/><br/>Chapter 3: Customer Discovery 40<br/><br/>Chapter 4: Customer Validation 104<br/><br/>Chapter 5: Customer Creation 156<br/><br/>Chapter 6: Company Building 206<br/><br/>Bibliography 265<br/><br/>Appendix A: Customer Development Team 280<br/><br/>Appendix B: Customer Development Checklist 288<br/><br/>Acknowledgments 367<br/><br/>About the Author 369 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.<br/>The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.<br/><br/>The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.<br/>Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.<br/><br/>Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.<br/>If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.<br/>Essential reading for anyone starting something new.<br/><br/><br/>The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
New products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Relationship marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Lean manufacturing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |