The curious marketer: expeditions in branding and consumer behaviour (Record no. 2432)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01510nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220806112758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220506b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143456513 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.820954 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhat, Harish |
| 245 ## - TITLE STATEMENT | |
| Title | The curious marketer: expeditions in branding and consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Penguin Random House India Pvt. Ltd. |
| Place of publication, distribution, etc. | Haryana |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 322 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 399.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.<br/>From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.<br/><br/>Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB210 | 25-04-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/06/2022 | Technical Bureau India Pvt. Ltd. | 279.30 | 2 | 1 | 658.820954 BHA | 002385 | 12/11/2024 | 11/28/2024 | 1 | 399.00 | 05/06/2022 | Book |