Green marketing and sustainable development (Record no. 2391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02180nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220321154657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220304b ||||| |||| 00| 0 eng d. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789390692972 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 363.700951 |
| Item number | SIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Amit Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Green marketing and sustainable development |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Mittal Publications |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 384 p. |
| 365 ## - TRADE PRICE | |
| Price amount | INR |
| Price type code | 1400.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The dynamic shift towards sustainability and protection of environment by the consumer has led tomajor changes in the marketing strategies. Marketers are focusing towards developing green productsand marketing them with the help of sustainable green marketing practices, the shift towards environment protection and creation of green marketing strategies have led development for better marketing practices all over the world and in India. Green Marketing is a mechanism to achieve sustainability and environmental protection, where sustainability has become a great issue in the world and the world has become more conscious towards the environment protection. Green marketing is still in the evolving phase in India.There are lots of opportunities available for the marketers to use these practices efficiently. This would really help for a positive change if strict protocols are made by the government bodies to support and whole of the world follows the same. As it become essential for all of us to work together towards protection of our environment. The main aim of this book is to develop the conceptual and practical understanding of Environmental marketing, Green Branding, Green washing, Consumer Behavior, Electronic Banking, Green Advertising, Green Consumerism, Green Marketing Risk Management, Social Media Sustainability and other important issues relating to green marketing and sustainable development. We are of firm belief that the Book will be helpful to researchers, scholars, corporate executives, government officers, NGOs and other activist from different disciplines in conducting research and creating awareness about green marketing and sustainable development. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahanta, Priyanka |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | TB5621 | 08-03-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/21/2022 | Technical Bureau India Pvt. Ltd. | 980.00 | 363.700951 SIN | 002257 | 03/21/2022 | 1 | 1400.00 | 03/21/2022 | Book |