Consumer Behavior: building marketing strategy (Record no. 233)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02410nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190829104524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190829b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351344797 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | HAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior: building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 776 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 775.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | PART ONE Introduction<br/><br/>1. Consumer Behavior and Marketing Strategy<br/><br/>PART TWO External Influences<br/><br/>2. Cross-Cultural Variations in Consumer Behavior<br/><br/>3. The Changing American Society: Values<br/><br/>4. The Changing American Society: Demographics and Social Stratification<br/><br/>5. The Changing American Society: Subcultures<br/><br/>6. The American Society: Families and Households<br/><br/>7. Group Influences on Consumer Behavior<br/><br/>PART TWO: 9 US and 2 Indian Cases<br/><br/>PART THREE Internal Influences<br/><br/>8. Perception<br/><br/>9, Learning, Memory, and Product Positioning<br/><br/>10. Motivation, Personality, and Emotion<br/><br/>11. Attitudes and Influencing Attitudes<br/><br/>12. Self-Concept and Lifestyle<br/><br/>PART THREE Cases: 9 US and 3 Indian Cases<br/><br/>PART FOUR Consumer Decision Process<br/><br/>13. Situational Influences<br/><br/>14. Consumer Decision Process and Problem Recognition<br/><br/>15. Information Search<br/><br/>16. Alternative Evaluation and Selection<br/><br/>17. Outlet Selection and Purchase<br/><br/>18. Postpurchase Processes, Customer Satisfaction, and Customer Commitment<br/><br/>PART FOUR Cases: 7 US and 1 Indian Case<br/><br/>PART FIVE Organizations as Consumers<br/><br/>19. Organizational Buyer Behavior<br/><br/>PART FIVE Cases: 2 US Cases<br/><br/>PART SIX Consumer Behavior and Marketing Regulation<br/><br/>20. Marketing Regulation and Consumer Behavior<br/><br/>PART SIX Cases: 2 US Cases<br/><br/>Appendix A: Consumer Research Methods<br/><br/>Appendix B: Consumer Behavior Audit |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Motherbaugh, David L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN28349 | 22-05-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/17/2019 | Overseas Press India Private | 580.47 | 658.8342 HAW | 000531 | 08/29/2019 | 1 | 775.00 | 08/29/2019 | Book |