Strategic brand management for B2B markets: a road map for organizational transformation (Record no. 2169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02388nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220228160437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220228b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351505518 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarin, Sharad |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management for B2B markets: a road map for organizational transformation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 299 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 545 P. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Preface Acknowledgments I. Thinking about B2B Brands <br/>Brands and B2B Markets: Putting Things in Perspective<br/> <br/>Organizational Buying and Role of Brands: The Indian Perspective<br/> <br/>Brand Management and B2B Marketers: A Deeper Probe<br/> II. Creating Corporate Brands: The Key Asset of any B2B Brand <br/>Brand Tata: Leadership with Trust<br/> <br/>Brand L&T: Nation Building to Building Nations<br/> <br/>Brand Infosys: An Iconic Brand Reinventing Itself<br/> III. Brand Communications <br/>Managing Marketing Communications for B2B Markets<br/> <br/>The Emerging Power of Digital Media for B2B Brands<br/> IV. Holistic Brand Management <br/>Holistic Brand Management: Seven Cases of B2B Brands<br/> V. The Future Challenges <br/>Beyond Exports: Creating Indian Global Brands<br/> <br/>Rekindling Their Aspiration through the Idea of Brands<br/> <br/>Reflections and Afterthoughts<br/> <br/>Bibliography<br/> <br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.<br/><br/>“Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India—the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands.<br/><br/>Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Marketing | TB5369 | 12-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/28/2022 | Technical Bureau India Pvt. Ltd. | 381.50 | 658.827 SAR | 002002 | 02/28/2022 | 1 | 545.00 | 02/28/2022 | Book |