Media Metrics: an introduction to quantitative research in mass communication (Record no. 2167)
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| fixed length control field | 01774nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220228141511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220228b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386062161 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001.42 |
| Item number | DAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dayal, Manoj |
| 245 ## - TITLE STATEMENT | |
| Title | Media Metrics: an introduction to quantitative research in mass communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 458 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 575.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book is a comprehensive #strong/strong#ntroduction to the application of statistical tools and techniques in media research. <br/><br/>“Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.<br/><br/>Key Features <br/><br/>· Pioneering introductory text on media metrics, a method of measuring media variables<br/><br/>· Clear and easy-to-understand explanation of descriptive and inferential media variables and their use<br/><br/>· Complete coverage with relevant examples from media studies<br/><br/>· Review exercises, and extensive list of references<br/><br/>· Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies, and journalism |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Operations Management & Quantitative Techniques | TB5369 | 12-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/28/2022 | Technical Bureau India Pvt. Ltd. | 402.50 | 001.42 DAY | 001987 | 02/28/2022 | 1 | 575.00 | 02/28/2022 | Book |