MARC details
| 000 -LEADER |
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| fixed length control field |
02716nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211020165143.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190902b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781473953703 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.45 |
| Item number |
COR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cornelissen, Joep |
| 245 ## - TITLE STATEMENT |
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| Title |
Corporate communications: a guide to theory and practice |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Sage Publications Ltd. |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxvi, 306 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
39.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
PART 1 - Introduction<br/> Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Chapter 3: Corporate Communication in a Changing Media Environment <br/>PART 2 - Conceptual Foundations<br/> Chapter 4: Stakeholder Management and Communication Chapter 5: Corporate Identity, Branding and Corporate Reputation <br/>PART 3 - Corporate Communication In Practice<br/> Chapter 6: Communication Strategy Chapter 7: Research and Measurement <br/>PART 4 - Specialist Areas in Corporate Communication<br/> Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication <br/>PART 5 - New Developments In Corporate Communication<br/> Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. <br/><br/>With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.<br/><br/>The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.<br/><br/>Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication in management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |