A framework for marketing management (Record no. 2156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02543nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220322163216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220322b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332575394 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | A framework for marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 650.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>I: Understanding Marketing Management<br/>1.Defining Marketing for the New Realities<br/><br/>2.Developing and Implementing Marketing Strategies and Plans<br/><br/>3.Capturing Marketing Insights and Forecasting Demand<br/><br/> II: Connecting with Customers<br/><br/>4.Creating Long-term Loyalty Relationships<br/><br/>5. Analyzing Consumer and Business Markets<br/><br/>III: Building Strong Brands<br/><br/>6.Identifying Market Segments and Targets<br/><br/>7.Crafting the Brand Positioning<br/><br/>8.Creating Brand Equity and Driving Growth<br/><br/>IV: Shaping the Market Offerings<br/><br/>9. Setting Product Strategy and Introducing New Offerings<br/><br/>10. Designing and Managing Services<br/><br/>11. Developing Pricing Strategies and Programs<br/><br/>V: Delivering Value<br/><br/>12. Designing and Managing Integrated Marketing Channels<br/><br/>13. Managing Retailing, Wholesaling, and Logistics<br/><br/>VI: Communicating Value<br/><br/>14. Designing and Managing Integrated Marketing Communications<br/><br/>15. Managing Digital Communications<br/><br/>16. Managing Mass Communications<br/><br/>17. Managing Personal Communications<br/><br/>VII: Managing the Marketing Organization for Long-Term Success<br/><br/>18. Conducting Marketing Responsibly in the Global Economy<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A Succinct Guide to 21st Century Marketing Management<br/><br/><br/>Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.<br/><br/><br/><br/><br/>The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB5705 | 13-03-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/22/2022 | Technical Bureau India Pvt. Ltd. | 455.00 | 1 | 658.8 KOT | 002297 | 10/25/2024 | 09/27/2024 | 1 | 650.00 | 03/22/2022 | Book |