Fundamentals of digital marketing (Record no. 2152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01904nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220301131050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220301b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353435141 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Puneet Singh |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of digital marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 479 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 599.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>UNIT I BASICS OF DIGITAL MARKETING Chapter 1 Introduction to Digital Marketing Chapter 2 Digital Marketing Models Creation Chapter 3 The Consumer for Digital Marketing UNIT II DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4 Digital Marketing Assessment Phase Chapter 5 Digital Marketing Strategy Definition UNIT III DIGITAL MARKETING PLANNING AND SETUP Chapter 6 Digital Marketing Communications and Channel Mix Chapter 7 Digital Marketing Operations Set-up UNIT IV DIGITAL MARKETING EXECUTION Chapter 8 Digital Marketing Campaign Management Chapter 9 Digital Marketing Execution Elements UNIT V DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10 Digital Marketing-Landscape and Emerging Areas Chapter 11 A Career in Digital Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB5392 | 15-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/01/2022 | Technical Bureau India Pvt. Ltd. | 419.30 | 658.872 BHA | 002027 | 03/01/2022 | 1 | 599.00 | 03/01/2022 | Book |