Persuasive communication (Record no. 215)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02546nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211113110907.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190903b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781462526840 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808 |
| Item number | STI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stiff, James B. |
| 245 ## - TITLE STATEMENT | |
| Title | Persuasive communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Gulford Press |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 383 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 44.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | I. Fundamental Issues in Persuasion Research<br/>1. Concepts, Definitions, and Basic Distinctions<br/><br/>2. Methods of Investigating Persuasive Communication<br/><br/>3. Examining the Attitude–Behavior Relationship<br/><br/>4. The Effects of Behavior on Attitudes<br/><br/>5. Cognitive Response Models of Persuasion<br/><br/>II. Components of Persuasive Transactions<br/><br/>6. Source Characteristics in Persuasive Communication<br/><br/>7. Persuasive Message Characteristics: Rational Appeals<br/><br/>8. Persuasive Message Characteristics: Emotional Appeals<br/><br/>9. Receiver Characteristics<br/><br/>10. Characteristics of Persuasive Settings sample<br/><br/>III. Persuasion Models<br/><br/>11. Models of Interpersonal Compliance<br/><br/>12. Producing and Resisting Influence Messages<br/><br/>13. Persuasive Communication Campaigns<br/><br/>Epilogue<br/><br/>References |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising.<br/><br/>New to This Edition<br/>Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues.<br/>New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics.<br/>The latest data and theoretical perspectives.<br/>Epilogue on current and future trends in the field. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Rhetoric) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Attitude (Psychology) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mongeau, Paul A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Communication | IN28554 | 08-08-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 08/19/2019 | Overseas Press India Private | 2700.84 | 1 | 808 STI | 000714 | 01/29/2020 | 10/31/2019 | 1 | 4031.10 | 09/03/2019 | Book | |||||
| Dewey Decimal Classification | Business Communication | IN28733 | 10-10-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/17/2019 | Overseas Press India Private | 2678.35 | 1 | 808 STI | 000741 | 12/18/2019 | 12/02/2019 | 2 | 4058.10 | 10/17/2019 | Book | |||||
| Dewey Decimal Classification | Business Communication | IN28733 | 10-10-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/17/2019 | Overseas Press India Private | 2678.35 | 6 | 808 STI | 000742 | 09/05/2023 | 06/09/2023 | 3 | 4058.10 | 10/17/2019 | Book | 3 |