MARC details
| 000 -LEADER |
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| fixed length control field |
02678nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240528112956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220328b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789354495106 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Item number |
BOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bovee, Courtland L. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business communication today |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. |
New Delhi |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlv, 711 |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
769.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Table of Content<br/>Part 1 Understanding the Foundations of Business Communication 1 Professional Communication in a Digital, Social, Mobile World , 2 Collaboration, Interpersonal Communication, and Business Etiquette ,3 Communication Challenges in a Diverse, Global Marketplace ,Part 2 Applying the Three-Step Writing Process ,4 Planning Business Messages, 5 Writing Business Messages, 6 Completing Business Messages, Part 3 Digital, Social, and Visual Media 7 Digital Media, 8 Social Media, 9 Visual Media, Part 4 Brief Messages 10 Writing Routine and Positive Messages, 11 Writing Negative Messages, 12 Writng Persuasive Messages, Part 5 Reports and Proposals 13 Finding, Evaluating, and Processing Information, 14 Planning Reports and Proposals, 15 Writing and completing Reports and Proposals, Part 6 Developing and delivering Business Presentations 16 Developing Presentations in a social Media Environment, 17 Enhancing Presentations with Slides and Other Visuals, 18 Building Careers and Writing Resumes, 19 Applying and Interviewing for Employment. APPENDIX A Format and Layout of Business Documents, APPENDIX B Documentation of Report Sources, APPENDIX C Correction Symbols, Handbook of Grammar, Mechanics, and Usage, Name Index, Subject Index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Business Communication Today, 15e brings business communication into the context of a digital world. Technology and communication intersect to prepare students for the workplace. The text addresses the essential advances in technology such as mobile communication, social media, and artificial intelligence and their impact on the business world, while covering the timeless communication skills such as listening, presenting, and writing. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students' understanding of the material. By integrating all the key skills and insights that students need in order to succeed in today's dynamic workplace, Business Communication Today is an unmatched resource for preparing the next generation of business professionals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thill, John V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Raina, Roshan Lal |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |