MARC details
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04530nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220316165715.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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220316b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788126564996 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.5752 |
| Item number |
FRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Fradin, David |
| 245 ## - TITLE STATEMENT |
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| Title |
Successful product design and management toolkit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. |
New Delhi |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
765 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
995.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of content<br/><br/>Program Curriculum<br/><br/>Module 1: Introduction to Successful Management of Products<br/><br/>Topic 1.1: What Must Products Have to Succeed?<br/>Topic 1.2: History of the Management of Products?<br/>Topic 1.3: What Distinguishes Products and what is Services?<br/>Topic 1.4: Business Model and Canvas Highlight 1: Successful Management of Products in Startups<br/>Topic 1.5: Product Management Lifecycle and Framework<br/>Topic 1.6: Product Management Competencies Competencies<br/>Topic 1.7: What Makes a Customer Centric Organization?<br/>Topic 1.8: Role of Values and Vision<br/>Topic 1.9: Understanding the Customer Journey<br/>Topic 1.10: The Changing Business Environment Creating Insanely Great Customers<br/>Topic 1.11: Systems and Tools for Product Management<br/>Highlight 2: Careers in the Successful Management of Products<br/><br/><br/>Module 2: Product Market Strategy<br/><br/>Topic 2.1: Building a Product Market Strategy<br/>Topic 2.2: The Value of Do Topic 2.3: How To Define A Do<br/>Topic 2.4: Information Gathering:Market Research<br/>Topic 2.5: Going to Development:Process and Innovation<br/>Topic 2.6: Discover New Markets and Market Growth<br/>Topic 2.7: Value Proposition<br/>Highlight 1: Writing Product Description<br/>Topic 2.8: Personas<br/>Topic 2.9: Market Adoption Cycles<br/>Topic 2.10: Markets and Market Segments<br/>Topic 2.11: Total Available (Addressable) Market (TAM)<br/>Topic 2.12: Target Markets<br/>Topic 2.13: Competitive Environment<br/>Topic 2.14: Product Positioning<br/>Topic 2.15: Product Roadmaps<br/>Topic 2.16: Product Portfolios<br/>Topic 2.17: Strengths, Weaknesses, Opportunities and Threats (SWOT)<br/>Topic 2.18: Penetrating Existing and New Markets<br/>Topic 2.19: Channels, Partners and Affiliates<br/>Topic 2.20: Training for Sales, Marketing, Distribution, Channels, Partners,Affiliates, Operations, Support and Service<br/>Topic 2.21: Cost and Pricing Strategy and Business Model<br/>Topic 2.22: Sales Forecasting<br/>Topic 2.23: Budgeting, Expense Control and Return-On-Investment<br/>Topic 2.24: Intellectual Property<br/><br/>Highlight 2: The Product Market Strategy Plan<br/><br/><br/>Module 3: Marketing<br/><br/>Topic 3.1: Marketing and Marketing Plan<br/>Topic 3.2: Understanding Market Differences<br/>Topic 3.3: Marketing Strategies and the 11 Ps<br/>Topic 3.4: Marketing and Generating Leads Online<br/>Topic 3.5: The Media Mix<br/>Topic 3.6: Messaging and Content<br/>Topic 3.7: Packaging, Bundling and Promotions<br/>Topic 3.8: Marketing Communications<br/>Topic 3.9: Managing Budgets, Schedules and Metrics<br/><br/>Highlight: Developing a Marketing Plan<br/><br/><br/>Module 4: Business Skills<br/>Topic 4.1: Persuasive Communication<br/>Topic 4.2: Impactful Presentations<br/>Topic 4.3: Expanding Networks<br/>Topic 4.4: Negotiation and Mediation<br/>Topic 4.5: Program Management<br/>Topic 4.6: Basic Data Analysis<br/><br/>Module 5: User Experience and User Interface<br/>Topic 5.1: User Experience in Mobile<br/>Topic 5.2: User Interface<br/><br/>Module 6: Product Engineering<br/>Topic 6.1: Prioritization Features and Kano Analysis<br/>Topic 6.2: Product Research And Development<br/>Topic 6.3: Agile Product Development Methodologies<br/>Topic 6.4: Agile Roles and Scrum Methodology<br/>Topic 6.5: Agile Development Planning<br/>Topic 6.6: Agile Development Key Metrics<br/>Topic 6.7: Testing in Agile Product Development<br/>Topic 6.8: Importance & Types Of Product Testing<br/>Topic 6.9: Managing Beta Programs<br/><br/><br/>Module 7: Product Support<br/>Topic 7.1: Product Support<br/>Topic 7.2: Importance of Documentation<br/><br/>Possible Product Ideas for Your Case Studies |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Successful Product Design and Management Toolkit covers most of these competencies. It is a comprehensive toolkit with various templates and frameworks for efficient management of products (and services) to exponentially enhance the possibilities of success. It is a necessary guide for all those involved in product success, with special attention to product managers. The book provides a hands-on tour of David’s product management lifecycle, starting from product strategy to marketing, user experience, and pricing strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Product Engineering |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business Skills |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Product Market Strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |