Social media and mobile marketing (Record no. 2012)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02107nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316123615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220316b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126578078 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Puneet Singh |
| 245 ## - TITLE STATEMENT | |
| Title | Social media and mobile marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 272 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 469.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Table of contents:<br/>1.Social media marketing: introduction to key concepts<br/>2.Social media marketing: understanding the social landscape<br/>3.A framework-driven approach to social media marketing<br/>4.Social media marketing: platforms and execution<br/>5.Social media marketing: emerging landscape and trends<br/>6.Mobile marketing: introduction to key concepts<br/>7.Mobile marketing: understanding the mobile landscape<br/>8.Mobile marketing: deploying the mobile framework<br/>9.Mobile marketing: key execution elements<br/>10.Mobile marketing: emerging landscape and trends<br/><br/>This text exemplify two extreme pivots of any human behaviour. While the first marketing form (social media) establishes the desire of an individual to connect to the largest (like-minded) human audience possible, the second form (mobile marketing) reflects that person’s inner-most need to view the world through a most personalized and private lens. It aims to establish key concepts and underlying frameworks for the two most important and emerging digital marketing application areas: social media and mobile marketing. The first part of the textbook develops the basics of social media marketing outlining key social media actors and actions and establishes an easy to follow SOCIAL Media Marketing Framework to showcase the six key stages of social media platform implementations. The second part of the book outlines the evolution of mobile marketing and how marketers can establish and extend influence from web to mobile platform through a structured MOBILE Media Marketing Framework. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31680 | 28-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/16/2022 | University Book House Pvt. Ltd. | 328.30 | 658.872 BHA | 002184 | 03/16/2022 | 1 | 469.00 | 03/16/2022 | Book |