Principles and practice of social marketing: an international perspective (Record no. 199)

MARC details
000 -LEADER
fixed length control field 02248nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190827162351.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190827b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781107644328
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Donovan, Robert
245 ## - TITLE STATEMENT
Title Principles and practice of social marketing: an international perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Cambridge University Press
Place of publication, distribution, etc. Cambridge
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xix, 504 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 750.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Content<br/><br/>Social marketing and social change --<br/>Principles of marketing --<br/>Social marketing and the environment --<br/>Advocacy and environmental change --<br/>Principles of communication and persuasion --<br/>Models of attitude and behaviour change --<br/>Research and evaluation --<br/>Ethical issues in social marketing --<br/>The competition --<br/>Segmentation and targeting --<br/>The marketing mix --<br/>Using media in social marketing --<br/>Using sponsorship to achieve changes in people, places and policies --<br/>Planning and developing social marketing campaigns and programmes --<br/>Case study: the Act-Belong-Commit Campaign promoting positive mental health.
520 ## - SUMMARY, ETC.
Summary, etc. "This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Henley, Nadine
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing IN28348 22-05-2019 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 06/17/2019 Overseas Press India Private 540.00   658.8 DON 000514 08/27/2019 1 750.00 08/27/2019 Book

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