Global marketing: a decision oriented approach (Record no. 1988)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01993nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220315155319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131728147 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | HOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing: a decision oriented approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 752 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 935.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Part I: The Decision whether to Internationalize<br/>Global marketing in the firm<br/>Initiation of internationalization<br/>Internationalization theories<br/>Development of the firm’s international competitiveness<br/><br/>Part II: Deciding Which Markets to Enter<br/>Global marketing research<br/>The political and economic environment<br/>The sociocultural environment<br/>The international market selection process<br/><br/>Part III: Market Entry Strategies<br/>Some approaches to the choice of entry mode<br/>Export modes<br/>Intermediate entry modes<br/>Hierarchical modes<br/>International sourcing decisions and the role of the subsupplier<br/><br/>Part IV: Designing the Global Marketing Programme<br/>Product decisions<br/>Pricing decisions and the terms of doing business<br/>Distribution decisions<br/>Communication decisions (promotion strategies)<br/><br/>Part V: Implementing and Coordinating the Global Marketing Programme<br/>Cross-cultural sales negotiations<br/>Organization and control of the global marketing programme<br/>Global e-marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Banerjee, Madhumita |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31680 | 28-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/15/2022 | University Book House Pvt. Ltd. | 654.50 | 1 | 658.848 HOL | 002157 | 03/04/2024 | 12/05/2023 | 12/05/2023 | 1 | 935.00 | 03/15/2022 | Book |