Internet marketing: strategy, implementation and practice (Record no. 1986)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01818nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316122325.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220316b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131725191 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing: strategy, implementation and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 544 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 999.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Part I: Internet marketing fundamentals<br/>Introduction to Internet marketing<br/>The Internet micro-environment<br/>The Internet macro-environment<br/><br/>Part II: Internet strategy development<br/>Internet marketing strategy<br/>The Internet marketing mix<br/>Relationship marketing using the Internet<br/><br/>Part III: Internet marketing: implementation and practice<br/>Delivering online service quality<br/>Interactive marketing communications<br/>NEW NAME! Improving E-Marketing Performance<br/>Business-to-Consumer Internet marketing<br/>Business-to-Business Internet Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mayer, Richard |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnston, Kevin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31680 | 28-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/16/2022 | University Book House Pvt. Ltd. | 699.30 | 1 | 658.872 CHA | 002182 | 06/19/2023 | 06/19/2023 | 1 | 999.00 | 03/16/2022 | Book |