International marketing (Record no. 1977)
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| fixed length control field | 02732nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220315150854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389538243 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 680 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 845.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Part One An Overview<br/>1. The Scope and Challenge of International Marketing<br/>2. The Dynamic Environment of International Trade<br/><br/><br/>Part Two The Cultural Environment of Global Market<br/>3. History and Geography: The Foundations of Culture<br/>4. Cultural Dynamics in Assessing Global Markets<br/>5. Culture, Management Style, and Business Systems<br/>6. The Political Environment: A Critical Concern<br/>7. The International Legal Environment: Playing by the Rules<br/><br/><br/>Part Three Assessing Global Market Opportunities<br/>8. Developing a Global Vision through Marketing Research<br/>9. Economic Development and the Americas<br/>10. Europe, Africa, and the Middle East<br/>11.The Asia Pacific Region<br/><br/><br/>Part Four Developing Global Marketing Strategies<br/>12. Global Marketing Management: Planning and Organization<br/>13. Products and Services for Consumers<br/>14. Products and Services for Businesses<br/>15. International Marketing Channels<br/>16. Integrated Marketing Communications and International Advertising<br/>17. Personal Selling and Sales Management<br/>18. Pricing for International Markets<br/><br/><br/>Part Five Implementing Global Marketing Strategies<br/>19. Inventive Negotiations with International Customers, Partners, and Regulators |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | OVERVIEW<br/>International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. <br/>The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation. Thus the reader’s horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analyzing the important cultural and environmental uniqueness of any nation or global region. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intercultural communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31680 | 28-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/15/2022 | University Book House Pvt. Ltd. | 591.50 | 2 | 1 | 658.84 CAT | 002151 | 12/30/2024 | 07/30/2024 | 1 | 845.00 | 03/15/2022 | Book |