MKTG: a South Asian perspective (Record no. 1964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03029nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220315125021.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520345 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb,Charles |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG: a South Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 671 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 899.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>PART 1<br/><br/>Chapter 1 An overview of Marketing<br/><br/>Chapter 2 Strategic Planning for Competitive Advantage<br/><br/>Chapter 3 Ethics and Social Responsibility<br/><br/>Chapter 4 The marketing Environment<br/><br/>Chapter 5 Developing a Global Vision<br/><br/>Case 1: Aviva life Insurance Company India Ltd.<br/><br/>PART 2<br/><br/>Chapter 6 Consumer Decision Making<br/><br/>Chapter 7 Business marketing<br/><br/>Chapter 8 Segmenting and Targeting Markets<br/><br/>Chapter 9 Decision Support Systems and Marketing Research<br/><br/>Case 2: Makemytrip.com (A)<br/><br/>PART 3<br/><br/>Chapter 10 Product Concepts<br/><br/>Chapter 11 Developing and Managing Products<br/><br/>Chapter 12 Services and Nonprofit Organization Marketing<br/><br/>Case 3: A-One Starch Products Limited (A)<br/><br/>PART 4<br/><br/>Chapter 13 Marketing Channels<br/><br/>Chapter 14 Supply Chain Management<br/><br/>Chapter 15 Retailing<br/><br/>Case 4: Crossword—Customer Relationship Management<br/><br/>PART 5<br/><br/>Chapter 16 Integrated Marketing Communications<br/><br/>Chapter 17 Advertising and Public Relations<br/><br/>Chapter 18 Sales Promotion and Personal Selling<br/><br/>Case 5: Jasmine—A Case Study<br/><br/>PART 6<br/><br/>Chapter 19 Pricing Concepts<br/><br/>Chapter 20 Setting the Right Price<br/><br/>Case 6: Modernization of Fair Price Shops: A Case of Gujarat<br/><br/>PART 7<br/><br/>Chapter 21 Customer Relationship Management (CRM)<br/><br/>Chapter 22 Social Media and Marketing<br/><br/>Chapter 23 Bottom of the Pyramid<br/><br/>Case 7: Allegiance Corporation Bank: Restructuring Private Banking<br/><br/>PART 8<br/><br/>Endnotes<br/><br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.<br/><br/>MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dheeraj |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31680 | 28-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/15/2022 | University Book House Pvt. Ltd. | 629.30 | 658.8 LAM | 002144 | 03/15/2022 | 1 | 899.00 | 03/15/2022 | Book |