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02908nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220309161149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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220309b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470876411 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4012 |
| Item number |
OST |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Osterwalder, Alexander |
| 245 ## - TITLE STATEMENT |
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| Title |
Business model generation: a handbook for visionaries, game changers, and challengers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc. |
| Place of publication, distribution, etc. |
New Jersey |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
278 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
USD |
| Price amount |
34.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
TABLE OF CONTENTS<br/>1 Canvas<br/><br/>Definition of a Business Model 14<br/><br/>The 9 Building Blocks 16<br/><br/>The Business Model Canvas 44<br/><br/>2 Patterns<br/><br/>Unbundling Business Models 56<br/><br/>The Long Tail 66<br/><br/>Multi-Sided Platforms 76<br/><br/>FREE as a Business Model 88<br/><br/>Open Business Models 108<br/><br/>3 Design<br/><br/>Customer Insights 126<br/><br/>Ideation 134<br/><br/>Visual Thinking 146<br/><br/>Prototyping 160<br/><br/>Storytelling 170<br/><br/>Scenarios 180<br/><br/>4 Strategy<br/><br/>Business Model Environment 200<br/><br/>Evaluating Business Models 212<br/><br/>Business Model Perspective on Blue Ocean Strategy 226<br/><br/>Managing Multiple Business Models 232<br/><br/>5 Process<br/><br/>Business Model Design Process 244<br/><br/>Outlook<br/><br/>Outlook 262<br/><br/>Afterword<br/><br/>Where did this book come from? 274<br/><br/>References 276 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.<br/>Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.<br/><br/>Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
New business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Pigneur, Yves |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |