MARC details
| 000 -LEADER |
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| fixed length control field |
02218nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220316131823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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220316b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789354600203 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.5024658 |
| Item number |
BAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Baye, Micheal R. |
| 245 ## - TITLE STATEMENT |
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| Title |
Managerial economics and business strategy |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. |
Chennai |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxv, 548 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
825.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of content<br/><br/>Chapter 1: The Fundamentals of Managerial Economics <br/>Chapter 2: Market Forces: Demand and Supply<br/>Chapter 3: Quantitative Demand Analysis <br/>Chapter 4: The Theory of Individual Behavior <br/>Chapter 5: The Production Process and Costs <br/>Chapter 6: The Organization of the Firm <br/>Chapter 7: The Nature of Industry <br/>Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets<br/>Chapter 9: Basic Oligopoly Models <br/>Chapter 10: Game Theory: Inside Oligopoly <br/>Chapter 11: Pricing Strategies for Firms with Market Power <br/>Chapter 12: The Economics of Information<br/>Chapter 13: Advanced Topics in Business Strategy <br/>Chapter 14: A Manager’s Guide to Government in the Marketplace <br/>Case Study Time Warner Cable 468<br/>Appendix Additional Readings and References |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
The Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The text teaches budding managers practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, as well as the basic models of perfect competition, monopoly, and monopolistic competition. Praised by faculty and students alike for its real-world examples and inclusion of modern topics, the book covers important topics such as penetration pricing, foreclosure, networks, bargaining, adverse selection etc.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Managerial economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Strategic planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Prince, Jeffrey T. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |