Neuromarketing for dummies (Record no. 1865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02746nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220214174615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220214b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126544387 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 005.54 |
| Item number | GEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Genco, Stephen J. |
| 245 ## - TITLE STATEMENT | |
| Title | Neuromarketing for dummies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 392 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 499.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>Part I: The Brave New World of Neuromarketing<br/><br/>· What Neuromarketing Is and Isn't<br/><br/>· What We Know Now That We Didn't Know Then<br/><br/>· Putting Neuromarketing to Work<br/><br/>· Why Neuromarketing Matters<br/><br/> <br/><br/>Part II: The Essence of Neuromarketing: The Nonconscious Mind of the Consumer<br/><br/>· The Intuitive Consumer: Nonconscious Processes Underlying Consumer Behavior<br/><br/>· The Central Role of Emotions in Consumer Responses<br/><br/>· New Understandings of Consumer Goals and Motivation<br/><br/>· Why We Buy the Things We Buy<br/><br/> <br/><br/>Part III: Neuromarketing in Action<br/><br/>· Brands on the Brain<br/><br/>· Creating Products and Packages That Please Consumers' Brains<br/><br/>· Advertising Effectiveness<br/><br/>· The Shopping Brain and In-Store Marketing<br/><br/>· When Consumers' Brains Go Online<br/><br/>· Entertainment Effectiveness<br/><br/> <br/><br/>Part IV: Measuring Consumer Response with Neuromarketing<br/><br/>· Traditional Approaches: Why Not Just Ask People?<br/><br/>· Neuromarketing Measures: Listening to Signals from the Body and the Brain<br/><br/>· Neuromarketing on a Budget: Inexpensive Ways to Learn from Your Customers<br/><br/>· Picking the Right Approach for Your Research Needs<br/><br/> <br/><br/>Part V: Living with Neuromarketing: Practical and Ethical Considerations<br/><br/>· Five Things You Need to Know about Neuromarketing Studies and Measures<br/><br/>· A Pre-Flight Checklist for Successful Neuromarketing Studies<br/><br/>· Picking the Right Neuromarketing Partner<br/><br/>· Neuromarketing Ethics, Standards and Public Policy Implications<br/><br/> <br/><br/>Part VI: The Part of Tens<br/><br/>· Ten Mistaken Beliefs about Neuromarketing<br/><br/>· Ten Scientific Pillars Underlying Neuromarketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Description<br/>Neuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this study researchers are able to learn the answer to the age-old question: what makes consumers buy? However, not every business has the resources or time to undertake this crucial research into the buying ideology of their consumers. Neuromarketing For Dummies covers the latest insights into this fascinating and budding field and will show business owners and marketers how they can use neuromarketing research to their advantage. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pohlmann, Andrew P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steidl, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB5286 | 03-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/14/2022 | Technical Bureau India Pvt. Ltd. | 349.30 | 2 | 1 | 005.54 GEN | 001796 | 05/24/2023 | 05/11/2023 | 1 | 499.00 | 02/14/2022 | Book |