Marketing management: essentials you always wanted to know (Record no. 1862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02171nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220214170816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220214b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781949395792 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Daum, Callie |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: essentials you always wanted to know |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Vibrant Publishers |
| Place of publication, distribution, etc. | USA |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1199.00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Self-Learning Management Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Management concepts explained in a simplified wayTools that can help you navigate your role as a marketing managerHow to use marketing to manage customer relationshipsUnderstand the relationship between strategy and marketing<br/>Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business.<br/><br/><br/><br/>Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to:<br/><br/>Define marketing management in an organization and understand its functions and elementsKnow the business responsibilities of a marketing manager and marketing department Describe tools that can help you navigate the role of a marketing manager Understand the relationship between strategy and marketing Know how to use marketing to manage customer relationships |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB5286 | 03-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/14/2022 | Technical Bureau India Pvt. Ltd. | 839.30 | 3 | 1 | 658.8 DAU | 001793 | 06/04/2025 | 03/06/2025 | 03/06/2025 | 1 | 1199.00 | 02/14/2022 | Book |