Services Marketing: Concepts, Strategies and Cases (Record no. 186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00211 a2200085 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285429786 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman,& Bateson |
| 9 (RLIN) | 165 |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: Concepts, Strategies and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage |
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