Digital marketing essentials you always wanted to know (Record no. 1853)

MARC details
000 -LEADER
fixed length control field 02155nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220214122412.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781949395747
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number VIB
245 ## - TITLE STATEMENT
Title Digital marketing essentials you always wanted to know
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Vibrant Publishers
Place of publication, distribution, etc. USA
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 179 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1199.00
490 ## - SERIES STATEMENT
Series statement Self-Learning Management Series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Contents<br/><br/>1. Understanding Digital Marketing<br/>2. Creating a Content Marketing Framework: Turning Prospect Visitors into Customer<br/>3. Digital Advertising: Creating A Plan That Works<br/>4. Critical Components of Social Media Marketing<br/>5. Understanding E-mail Marketing<br/>6. Mastering Search Engine Marketing<br/>7. Key Metrics in Digital Marketing for Tracking and Measuring Success<br/>8. Taking Advantage of Conversion Rate Optimization (CRO)
520 ## - SUMMARY, ETC.
Summary, etc. Description<br/>The Internet has changed how we communicate, and that includes how we market. From corporate websites to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), adds to the complexity of marketing decisions but also lets you understand your market better than ever before.<br/><br/>Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.<br/><br/>Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve your goals.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB5286 03-02-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/14/2022 Technical Bureau India Pvt. Ltd. 839.30 1 658.872 VIB 001777 12/05/2023 11/20/2023 1 1199.00 02/14/2022 Book

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