Marketing Warfare (Record no. 184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01690 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190918132315.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190918b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259029004 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Warfare |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 216 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 549.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Introduction: Marketing is war<br/>Chapter 1. 2500 years of war<br/>Chapter 2. The principle of force<br/>Chapter 3. The superiority of the defense<br/>Chapter 4. The new era of competition<br/>Chapter 5. The nature of the battleground<br/>Chapter 6. The strategic square<br/>Chapter 7. Principles of defensive warfare<br/>Chapter 8. Principles of offensive warfare<br/>Chapter 9. Principles of flanking warfare<br/>Chapter 10. Principles of guerrilla warfare<br/>Chapter 11. The cola war<br/>Chapter 12. The beer war<br/>Chapter 13. The burger war<br/>Chapter 14. The computer war<br/>Chapter 15. Strategy and tactics<br/>Chapter 16. The marketing general<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book that changed marketing forever is now updated for the new millennium<br/><br/>In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 19-20/7444 | 25-06-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/28/2019 | Bharat Book Distributors | 411.20 | 4 | 4 | 658.8 RIE | 000609 | 10/16/2023 | 09/11/2023 | 1 | 549.00 | 09/18/2019 | Book |