Managerial economics: a strategic approach (Record no. 1637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02681nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220221163343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220221b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415495172 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.5024658 |
| Item number | FIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisher, Timothy C. G. |
| 245 ## - TITLE STATEMENT | |
| Title | Managerial economics: a strategic approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 388 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 795.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents<br/>1. Introduction Part 1: Theory 2. The Manager and the Firm 3. Monopoly and Perfect Competition 4. Price Discrimination 5. Game Theory Part 2: Strategic Interaction Between Firms 6. Strategy in a Market with Two Firms 7. Product Differentiation 8. Entry Deterrence and Accommodation 9. Government Regulation of Industries Part 3: Strategic Interaction within Firms 10. Vertical and Horizontal Integration 11. Labour Markets 12. Training and Motivating Workers 13. Trade Unions Part 4: Marketing Economics 14. The Role of Information 15. Advertising 16. Bundling 17. Durable Goods 18. Auctions 19. The Product Life Cycle. Answers to Odd-Numbered Problems |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Book Description<br/>Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.<br/><br/>The text is separated into four sections:<br/><br/>basic microeconomic theory of the firm and the basic tools of game theory<br/>problems related to the strategic interaction between firms, including price and quantity competition and product differentiation<br/>issues arising from strategic interactions within the firm, including vertical and horizontal integration, training and motivating workers, and labour unions<br/>marketing economics including information problems, advertising, durable goods and the product life cycle.<br/>This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Managerial economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Game theory |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | IB/IN/1262 | 12-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/21/2022 | International Book Centre | 556.50 | 338.5024658 FIS | 001838 | 02/21/2022 | 1 | 795.00 | 02/21/2022 | Book |