Fascinate: how to make your brand impossible to resist (Record no. 155)
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000 -LEADER | |
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fixed length control field | 02384nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200130173608.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190821b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780062206480 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.80019 |
Item number | HOG |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hogshead, Sally |
245 ## - TITLE STATEMENT | |
Title | Fascinate: how to make your brand impossible to resist |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | HarperCollins Publishers |
Place of publication, distribution, etc. | New Delhi |
Date of publication, distribution, etc. | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 327 p. |
365 ## - TRADE PRICE | |
Price type code | INR |
Price amount | 1575.00 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?<br/><br/>And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.<br/><br/>The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.<br/><br/>This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.<br/><br/>This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.<br/><br/>Dive into the science of fascination and learn how to:<br/><br/>Increase prices with ideas from poker to Play-Doh<br/>Build revenue by learning about the $14 million license plate<br/>Get better leads through hypnosis by Sigmund Freud and Steve Jobs<br/>Attract raving fans by following the cult of pistachio ice cream<br/>Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Marketing | 19-20/7510 | 25-07-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/27/2019 | Bharat Book Distributors | 1179.68 | 2 | 658.80019 HOG | 000637 | 02/02/2021 | 01/21/2021 | 1 | 1575.00 | 09/02/2019 | Book |