MARC details
| 000 -LEADER |
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| fixed length control field |
02588nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211101113840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211101b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783642032424 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.812 |
| Item number |
HOU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hougaard, Soren |
| 245 ## - TITLE STATEMENT |
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| Title |
The relationship marketer: rethinking strategic relationship marketing |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Springer |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
236 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
EUR |
| Price amount |
59.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of content<br/><br/>Front Matter<br/>Pages 1-13<br/>PDF<br/>The Relationship Aspect of Marketing<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 15-33<br/>A Systematic Approach to the Buyer-Seller Relationships<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 35-46<br/>The Economics of Customer Relationships<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 47-64<br/>Customer Loyalty and Business Economics<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 65-83<br/>The Driving Forces of Customer Relationships<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 85-106<br/>Supplier Relationship Levels — Consequences and Contents<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 107-129<br/>Relationships in Different Environments<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 131-153<br/>The Individualised Approach to Relationships<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 155-169<br/>The Sales Centre<br/>Søren Hougaard, Mogens Bjerre<br/>Pages 171-193<br/>Relationship Marketing Strategy<br/>Søren Hougaard, Mogens Bjerre |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Introduction<br/>In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.<br/>"The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Relationship marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer relations--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Bjerre, Mogens |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |