The handbook for focus group research (Record no. 1498)

MARC details
000 -LEADER
fixed length control field 02235nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211101112910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211101b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761912538
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number GRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Greenbaum, Thomas L.
245 ## - TITLE STATEMENT
Title The handbook for focus group research
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Sage Publications, Inc.
Place of publication, distribution, etc. California
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 262 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 70.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of content<br/><br/>Focus Groups <br/>An Overview<br/> <br/> Research Decisions Maximizing the Effectiveness of Focus Group Research Common Mistakes in Focus Groups The Moderator Focus Groups and the Technology Revolution Controlling the Costs of Focus Group Research New Moderating Techniques Global Focus Groups Litigation Focus Groups Focus Groups with Physicians Focus Group Trends Effective Management of Field Services and Recruiting Threats to the Focus Group Industry A Career as a Moderator Building a Business Moderating Focus Groups The Role of the Facility
520 ## - SUMMARY, ETC.
Summary, etc. As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research.<br/>New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries; the physician and general practitioner focus group - a much sought-after segment for market research in the 1990s by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Focus groups
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing IN29788 28-10-2021 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 11/01/2021 Overseas Press India Private 5013.61   658.83 GRE 001569 11/01/2021 1 7483.00 11/01/2021 Book

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