The Sage handbook of marketing theory (Record no. 1497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01458nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211026144525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211026b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446270516 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Item number | MAC |
| 245 ## - TITLE STATEMENT | |
| Title | The Sage handbook of marketing theory |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 523 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 40.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.<br/><br/>The Handbook is divided into six Parts:<br/>Part I: The Historical Development of Marketing Theory<br/>Part II: The Philosophical Underpinnings of Theory<br/>Part III: Major Theoretical Debates<br/>Part IV: The Impact of Theory on Representations of the Consumer<br/>Part V: The Impact of Theory on Representations of the Marketing Organization<br/>Part VI: Contemporary Issues in Marketing Theory |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Philosophy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maclaran, Pauline |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Barbara |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN29767 | 19-10-2021 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/26/2021 | Overseas Press India Private | 2864.92 | 658.8001 MAC | 001562 | 10/26/2021 | 1 | 4276.00 | 10/26/2021 | Book |