Quantum marketing: mastering the new marketing mindset for tomorrow's consumers (Record no. 1466)

MARC details
000 -LEADER
fixed length control field 02207nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211101163514.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781404116191
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rajamannar, Raja
245 ## - TITLE STATEMENT
Title Quantum marketing: mastering the new marketing mindset for tomorrow's consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. HarperCollins Publishers
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xix, 220 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 499.00
520 ## - SUMMARY, ETC.
Summary, etc. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.<br/><br/>As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.<br/><br/>As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.<br/><br/>Readers will:<br/><br/>Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking in order to compete in modern business.Gain perspective from top marketers across industries.<br/>Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing 21-22/8533 23-10-2021 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 11/01/2021 Bharat Book Distributors 373.75 1 1 658.8 RAJ 001594 10/06/2023 08/02/2023 1 499.00 11/01/2021 Book

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