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06372nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20211101111119.0 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781847209580 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83 |
| Item number |
BEL |
| 245 ## - TITLE STATEMENT |
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| Title |
Handbook of qualitative research methods in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Edward Elgar Publishing Ltd. |
| Place of publication, distribution, etc. |
Cheltenham |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 595 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
59.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Contents:<br/><br/>PART I: HISTORY AND SCOPE<br/>1. History of Qualitative Research Methods in Marketing<br/>Sidney J. Levy<br/><br/>PART II: PARADIGMATIC PERSPECTIVES<br/>2. Breaking New Ground: Developing Grounded Theories in Marketing and Consumer Behavior<br/>Eileen Fischer and Cele C. Otnes<br/><br/>3. The Semiotic Paradigm on Meaning in the Marketplace<br/>David Glen Mick and Laura R. Oswald<br/><br/>4. Rethinking the Critical Imagination<br/>Jeff B. Murray and Julie L. Ozanne<br/><br/>PART III: RESEARCH CONTEXTS<br/>5. Qualitative Research in Advertising: Twenty Years in Revolution<br/>Linda M. Scott<br/><br/>6. Qualitative Historical Research in Marketing<br/>Terrence H. Witkowski and D.G. Brian Jones<br/><br/>7. Researching the Cultures of Brands<br/>Anders Bengtsson and Jacob Ostberg<br/><br/>8. Researching Brands Ethnographically: An Interpretive Community Approach<br/>Steven M. Kates<br/><br/>9. Making Contexts Matter: Selecting Research Contexts for Theoretical Insights<br/>Eric Arnould, Linda Price and Risto Moisio<br/><br/>PART IV: DATA COLLECTION METHODS<br/>10. Netnography 2.0<br/>Robert V. Kozinets<br/><br/>11. Let’s Pretend: Projective Methods Reconsidered<br/>Dennis W. Rook<br/><br/>12. Stories: How they are Used and Produced in Market(ing) Research<br/>Gillian C. Hopkinson and Margaret K. Hogg<br/><br/>13.The Extended Case Method in Consumer Research<br/>Steven M. Kates<br/><br/>14. Unpacking the Many Faces of Introspective Consciousness: A Metacognitive–Poststructuralist Exercise<br/>Stephen J. Gould<br/><br/>15. Mixed Methods in Interpretive Research: An Application to the Study of the Self Concept<br/>Shalini Bahl and George R. Milne<br/><br/>16. The Monticello Correction: Consumption in History<br/>Linda M. Scott, Jason Chambers and Katherine Sredl<br/><br/>17. Using Video-Elicitation to Research Sensitive Topics: Understanding the Purchase Process Following Natural Disaster<br/>Shay Sayre<br/><br/>18. Using Oral History Methods in Consumer Research Richard Elliott and Andrea Davies<br/><br/>19. Focus Groups in Marketing Research<br/>Miriam Catterall and Pauline Maclaren<br/><br/>20. Fielding Ethnographic Teams: Strategy, Implementation and Evaluation<br/>John F. Sherry<br/><br/>PART V: DATA ANALYSIS METHODS<br/>21. Writing Pictures/Taking Fieldnotes: Towards a More Visual and Material Ethnographic Consumer Research<br/>Lisa Peñaloza and Julien Cayla<br/><br/>22. Metaphors, Needs and New Product Ideation<br/>Jeffrey F. Durgee and Manli Chen<br/><br/>23. Critical Visual Analysis<br/>Jonathan E. Schroeder<br/><br/>24. Framing the Research and Avoiding Harm: Representing the Vulnerability of Consumers<br/>Stacey Menzel Baker and James W. Gentry<br/><br/>PART VI: PRESENTING QUALITATIVE RESEARCH<br/>25. Camcorder Society: Quality Videography in Consumer and Marketing Research<br/>Robert V. Kozinets and Russell W. Belk<br/><br/>26. Writing it Up, Writing it Down: Being Reflexive in Accounts of Consumer Behavior<br/>Annamma Joy, John F. Sherry, Gabriele Troilo and Jonathan Deschenes<br/><br/>27. Reading Ethnographic Research: Bringing Segments to Life Through Movie Making and Metaphor<br/>Diane M. Martin, John W. Schouten and James H. McAlexander<br/><br/>28. Entering Entertainment: Creating Consumer Documentaries for Corporate Clients<br/>Patricia L. Sunderland<br/><br/>PART VII: APPLICATIONS<br/>29. Capturing Time<br/>Cele C. Otnes, Julie A. Ruth, Tina M. Lowrey and Suraj Commuri<br/><br/>30. Consumption Experiences as Escape: An Application of the Zaltman Metaphor Elicitation Technique<br/>Robin A. Coulter<br/><br/>31. Romancing the Gene: Making Myth From ‘Hard Science’<br/>Elizabeth C. Hirschman and Donald Panther-Yates<br/><br/>32. Pushing the Boundaries of Ethnography in the Practice of Marketing Research<br/>Rita M. Denny<br/><br/>33. Autobiography<br/>Stephen Brown<br/><br/>34. The Consumption of Stories<br/>Sidney J. Levy<br/><br/>35. Discerning Marketers’ Meanings: Depth Interviews with Sales Executives<br/>June Cotte and Geoffrey Kistruck<br/><br/>36. Photo Essays and the Mining of Minutiae in Consumer Research: ’Bout the Time I got to Phoenix<br/>Morris B. Holbrook<br/><br/>PART VIII: SPECIAL ISSUES<br/>37. The Emergence of Multi-Sited Ethnography in Anthropology and Marketing<br/>Karin M. Ekström<br/><br/>38. Doing Research on Sensitive Topics: Studying Covered Turkish Women<br/>Güliz Ger and Özlem Sandikci<br/><br/>39. Grasping the Global: Multi-sited Ethnographic Market Studies Dannie Kjeldgaard, Fabien Faurholt Csaba and Güliz Ger<br/><br/>40. In Pursuit of the ‘Inside View’: Training the Research Gaze on Advertising and Market Practitioners<br/>Daniel Thomas Cook<br/><br/>41. Research Ethnicity and Consumption<br/>Lisa Peñaloza<br/><br/>42. The Etiquette of Qualitative Research<br/>Julie A. Ruth and Cele C. Otnes<br/><br/>Index |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in:<br/><br/>• research paradigms such as grounded theory and semiotics<br/>• research contexts such as advertising and brands<br/>• data collection methods such as projectives and netnography<br/>• data analysis methods such as metaphoric and visual analyses<br/>• presentation topics such as videography and reflexivity<br/>• applications such as ZMET applied to Broadway plays and depth interviews with executives<br/>• special issues such as multi-sited ethnography and research on sensitive topics.<br/><br/>Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research--Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Qualitative research--Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumers--Research--Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Belk, Russell W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |