MARC details
| 000 -LEADER |
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| fixed length control field |
02112nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20211008143132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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211008b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780857027672 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83 |
| Item number |
BELL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Belk, Russell W. |
| 245 ## - TITLE STATEMENT |
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| Title |
Qualitative consumer and marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Sage Publications Ltd. |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
234 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
38.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Content<br/><br/>Introduction Getting Started: How to Begin a Qualitative Research Project Depth Interviews Ethnography and Observational Methods Online Observation and Netnography Data Collection Aids Approaches to Data Analysis, Interpretation and Theory Building for Scholarly Research Analysis, Theory and Presentation for Managers Presenting, Disseminating, and Sharing Final Thoughts |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
How is qualitative marketing and consumer research conducted today?<br/>What is rigorous research in this field?<br/>What are the new, cutting edge techniques?<br/>Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.<br/><br/>Whatever your background, this book will help you become a better researcher and help your research come alive for others.<br/><br/><br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Qualitative research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers--Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Fischer, Eileen |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Kozinets, Robert V |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |