MARC details
000 -LEADER |
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03913nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211026123926.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412980180 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
BEA |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bearden, William O. |
245 ## - TITLE STATEMENT |
Title |
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research |
250 ## - EDITION STATEMENT |
Edition statement |
3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc. |
Sage Publications, Inc. |
Place of publication, distribution, etc. |
Los Angeles |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 603 p. |
365 ## - TRADE PRICE |
Price type code |
USD |
Price amount |
195.00 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Table of content<br/><br/>Preface<br/> 1. Introduction <br/>Criteria for Scale Deletions/Additions<br/> <br/>Search Procedures<br/> <br/>Format of the Book and Presentation of Measures<br/> <br/>Caveats and Cautions<br/> <br/>Evaluation of Measures<br/> <br/>Reliability<br/> <br/>Construct Validity<br/> <br/>Other Issues to Consider<br/> <br/>Summary<br/> <br/>References<br/> <br/> 2. Traits and Individual Difference Variables <br/>Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept<br/> <br/>Scales Related to Consumer Compulsiveness and Impulsiveness<br/> <br/>Scales Related to Country Image and Affiliation<br/> <br/>Scales Related to Consumer Opinion Leadership and Opinion Seeking<br/> <br/>Scales Related to Innovativeness<br/> <br/>Scales Related to Consumer Social Influence<br/> <br/> 3. Values and Goals <br/>General Values<br/> <br/>Appendix to General Values<br/> <br/>Values Related to Environmentalism and Socially Responsible Consumption<br/> <br/>Values Related to Materialism and Possessions/Objects<br/> <br/>Appendix to Materialism and Possessions/Objects<br/> <br/>Values Related to Goal Orientations and Planning<br/> <br/> 4. Involvement, Information Processing, and Affect <br/>Involvement General to Several Product Classes<br/> <br/>Purchasing Involvement<br/> <br/>Scales Related to Information Processing: Optimal Stimulation Measures<br/> <br/>Scales Related to Processing Style<br/> <br/>Scales Related to Affect<br/> <br/> 5. Reactions to Marketing Stimuli <br/>Measures Related to Ad Emotions and Ad Content<br/> <br/>Measures Related to Brand/Product Responses and Shopping Styles<br/> <br/>Measures Related to Pricing Responses<br/> <br/> 6. Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace <br/>Consumer Attitudes Toward Business Practices and Marketing<br/> <br/>Scales Related to Post- Purchase Behavior: Consumer Discontent<br/> <br/>Business Attitudes Toward the Marketplace<br/> <br/> 7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues <br/>Job Satisfaction Measures<br/> <br/>Role Perceptions/Conflict<br/> <br/>Job Burnout/Tension<br/> <br/>Performance Measures<br/> <br/>Control and Leadership<br/> <br/>Organizational Commitment<br/> <br/>Sales/Selling Approaches<br/> <br/>Inter-/Intrafirm Issues of Influence and Power<br/> <br/>Other Measures Related to Interfirm Issues<br/> <br/>Index |
520 ## - SUMMARY, ETC. |
Summary, etc. |
The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.<br/>- Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research.<br/><br/>- Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and "proven" for marketing scholars and professionals.<br/><br/>- Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior--Research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book |