Service management and marketing: customer management in service competition (Record no. 14)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01885nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211018160041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190823b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126512874 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gronroos, Christian |
| 245 ## - TITLE STATEMENT | |
| Title | Service management and marketing: customer management in service competition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 483 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 729.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/><br/>The Service And Relationship Imperative: Managing In Service Competition<br/><br/>· Managing Customer Relationships: An Alternative Paradigm In Management And Marketing<br/><br/>· The Nature Of Services And Service Consumption, And Its Marketing Consequences<br/><br/>· Service And Relationship Quality<br/><br/>· Quality Management In Services<br/><br/>· Return On Service And Relationships<br/><br/>· Managing The Augmented Service Offering<br/><br/>· Service Management Principles<br/><br/>· Managing Productivity In Service Organizations<br/><br/>· Managing Marketing Or Market-Oriented Management<br/><br/>· Managing Integrated Marketing Communication And Total Communication<br/><br/>· Managing Brand Relationships And Image<br/><br/>· Customer-Focused Organization: Structure, Resources And Service Processes<br/><br/>· Managing Internal Marketing: A Prerequisite For Successful Customer Management<br/><br/>· Managing Service Culture: The Internal Service Imperative<br/><br/>· Transforming A Manufacturing Firm Into A Service Business<br/><br/>· Conclusions: Managing Services And Relationships |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book contains fully updated researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 19-20/7425 | 06-06-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/10/2019 | Bharat Book Distributors | 546.02 | 658.8 GRO | 000465 | 08/23/2019 | 1 | 729.00 | 08/23/2019 | Book |