Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Record no. 139)

MARC details
000 -LEADER
fixed length control field 01997 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220221145706.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190826b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781625274496
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kim, W. Chan
245 ## - TITLE STATEMENT
Title Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Harvard Business School Press
Place of publication, distribution, etc. Boston
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xv, 256 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 1250.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Content<br/><br/>Preface --<br/>Acknowledgments --<br/>pt. 1. Blue ocean strategy --<br/>1. Creating blue oceans --<br/>2. Analytical tools and frameworks --<br/>pt. 2. Formulating blue ocean strategy --<br/>3. Reconstruct market boundaries --<br/>4. Focus on the big picture, not the numbers --<br/>5. Reach beyond existing demand --<br/>6. Get the strategic sequence right --<br/>pt. 3. Executing blue ocean strategy --<br/>7. Overcome key organizational hurdles --<br/>8. Build execution into strategy --<br/>9. The sustainability and renewal of blue ocean strategy --<br/>Appendix A --<br/>Appendix B --<br/>Appendix C --<br/>Notes --<br/>Bibliography --<br/>Index --<br/>About the authors.
520 ## - SUMMARY, ETC.
Summary, etc. In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mauborgne, Renee
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management 19-20/7424 06-06-2019 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 06/10/2019 Bharat Book Distributors 936.25 3 1 658.802 KIM 000507 06/25/2024 03/27/2024 1 1250.00 08/26/2019 Book

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha