Marketing- and logistics-led organizations: creating and operating customer-focused supply networks (Record no. 1251)

MARC details
000 -LEADER
fixed length control field 02293nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210831170842.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749478735
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5
Item number MAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mason, Robert
245 ## - TITLE STATEMENT
Title Marketing- and logistics-led organizations: creating and operating customer-focused supply networks
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Kogan Page Limited
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 262 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 39.99
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of contents<br/>Chapter - 01: An Introduction – Setting the Scene;Chapter - 02: Customer Value – What is it?;Chapter - 03: Organisations have to be More Capable Today than Ever Before – Why?;Chapter - 04: How Purpose is Achieved – A Marketing and Logistics Led Approach;Chapter - 05: What Great Operational Process Capability Looks Like;Chapter - 06: Marketing and Logistics in Harmony – Building and Sustaining Operational Excellence Integrated with a Marketing Orientation;Chapter - 07: Finding Logistics Solutions – How Logistics is Responding to Modern Challenges;Chapter - 08: Conclusions – Logistics is Business Critical
520 ## - SUMMARY, ETC.
Summary, etc. About the book<br/>Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions.<br/><br/>Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business logistics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Evans, Barry
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Operations Management & Quantitative Techniques CB6423 17-08-2021 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 08/31/2021 Consortium Books Pvt. Ltd. 2880.28   658.5 MAS 001386 08/31/2021 1 4298.93 08/31/2021 Book

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