Strategic market management: global perspectives (Record no. 10)
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000 -LEADER | |
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fixed length control field | 05271nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211018160122.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190823b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126548927 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | AAK |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
245 ## - TITLE STATEMENT | |
Title | Strategic market management: global perspectives |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. |
Place of publication, distribution, etc. | New Delhi |
Date of publication, distribution, etc. | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 354 p. |
365 ## - TRADE PRICE | |
Price type code | INR |
Price amount | 619.00 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Table of Content<br/><br/>Chapter 1 Strategic Market Management: An Introduction and Overview<br/><br/>· What Is a Business Strategy?<br/><br/>· Strategic Market Management<br/><br/>· Marketing and its Role in Strategy<br/><br/> <br/><br/>Part I Strategic Analysis<br/><br/>Chapter 2 External and Customer Analysis<br/><br/>· External Analysis<br/><br/>· The Scope of Customer Analysis<br/><br/>· Segmentation<br/><br/>· Customer Motivations<br/><br/>· Unmet Needs<br/><br/> <br/><br/>Chapter 3 Competitor Analysis<br/><br/>· Identifying Competitors -- Customer-Based Approaches<br/><br/>· Identifying Competitors -- Strategic Groups<br/><br/>· Potential Competitors<br/><br/>· Competitor Analysis -- Understanding Competitors<br/><br/>· Competitor Strengths and Weaknesses<br/><br/>· Obtaining Information on Competitors<br/><br/> <br/><br/>Chapter 4 Market / Submarket Analysis<br/><br/>· Dimensions of a Market / Submarket Analysis<br/><br/>· Emerging Submarkets<br/><br/>· Actual and Potential Market or Submarket Size<br/><br/>· Market and Submarket Growth<br/><br/>· Market and Submarket Profitability Analysis<br/><br/>· Cost Structure<br/><br/>· Distribution Systems<br/><br/>· Market Trends<br/><br/>· Key Success Factors<br/><br/>· Risks in High-Growth Markets<br/><br/> <br/><br/>Chapter 5 Environmental Analysis and Strategic Uncertainty<br/><br/>· Technology Trends<br/><br/>· Consumer Trends<br/><br/>· Government/Economic Trends<br/><br/>· Dealing with Strategic Uncertainty<br/><br/>· Impact Analysis -- Assessing the Impact of Strategic Uncertainties<br/><br/>· Scenario Analysis<br/><br/> <br/><br/>Chapter 6 Internal Analysis<br/><br/>· Financial Analysis -- Sales and Profitability<br/><br/>· Performance Measurement -- Beyond Profitability<br/><br/>· Strengths and Weaknesses<br/><br/>· Threats and Opportunities<br/><br/>· From Analysis to Strategy<br/><br/> <br/><br/>Cases for the End of Part I<br/><br/>Case 1 -- Understanding and Working with Industry Trends<br/><br/>The Future of Newspapers<br/><br/>Case 2 -- Evaluating and Assessing the Implications of a New Business Model<br/><br/>Spotify -- Identifying a New Value Proposition<br/><br/>Case 3 -- Competing Against Industry Giants<br/><br/>Competing Against Tesco<br/><br/> <br/><br/>Part II Creating, Adapting and Implementing Strategy<br/><br/>Chapter 7 Creating Advantage, Synergy and Commitment versus Opportunism versus Adaptability<br/><br/>· The Sustainable Competitive Advantage<br/><br/>· The Role of Synergy<br/><br/>· Strategic Commitment, Opportunism and Adaptability<br/><br/> <br/><br/>Chapter 8 Alternative Value Propositions<br/><br/>· Business Strategy Challenges<br/><br/>· Alternative Value Propositions<br/><br/>· Superior Quality<br/><br/>· Value<br/><br/> <br/><br/>Chapter 9 Building and Managing Brand Equity<br/><br/>· Brand Awareness<br/><br/>· Brand Loyalty<br/><br/>· Brand Associations<br/><br/>· Brand Identity<br/><br/> <br/><br/>Chapter 10 Energizing the Business<br/><br/>· Innovating the Offering<br/><br/>· Energize the Brand and Marketing<br/><br/>· Increasing the Usage of Existing Customers<br/><br/> <br/><br/>Chapter 11 Leveraging the Business<br/><br/>· Which Assets and Competences Can Be Leveraged?<br/><br/>· Brand Extensions<br/><br/>· Expanding the Scope of the Offering<br/><br/>· New Markets<br/><br/>· Evaluating Business Leverage Options<br/><br/>· The Mirage of Synergy<br/><br/> <br/><br/>Chapter 12 Creating New Businesses<br/><br/>· The New Business<br/><br/>· The Innovator's Advantage<br/><br/>· Managing Category Perceptions<br/><br/>· Creating New Business Arenas<br/><br/>· From Ideas to Market<br/><br/>Chapter 13 Global Strategies<br/><br/>· Motivations Underlying Global Strategies<br/><br/>· Standardization Versus Customization<br/><br/>· Expanding the Global Footprint<br/><br/>· Strategic Alliances<br/><br/>· Global Marketing Management<br/><br/> <br/><br/>Chapter 14 Setting Priorities for Businesses and Brands -- the Exit, Milk and Consolidate Options<br/><br/>· The Business Portfolio<br/><br/>· Divestment or Liquidation<br/><br/>· The Milk Strategy<br/><br/>· Prioritizing and Trimming the Brand Portfolio<br/><br/> <br/><br/>Chapter 15 From Silos to Synergy -- Harnessing the Organization<br/><br/>· Silo-Driven Problems -- The Case of Marketing<br/><br/>· Addressing the Silo Marketing Issues -- Challenges and Solutions<br/><br/>· Organizational Levers and Their Link to Strategy<br/><br/>· Structure<br/><br/>· Systems<br/><br/>· People<br/><br/>· Culture<br/><br/> <br/><br/>A Recap of Strategic Marketing Management<br/><br/>Cases for the End of Part II<br/><br/>Case 1 -- Strategic Positioning<br/><br/>Alltech FEI World Equestrian Games 2010<br/><br/>Case 2 -- Leveraging a Brand Asset<br/><br/>Innocent Drinks<br/><br/>Case 3 -- Competing Against the Industry Giant<br/><br/>HTC -- Something Beautiful Is Coming<br/><br/>Case 4 -- Creating a New Brand for a New Market<br/><br/>Tata Nano -- Estimating the True Cost of the Cheapest Car in the World<br/><br/>Case 5 -- Transformative Innovation in the Developing World<br/><br/>Vodaphone M-PESA -- Mobile Banking in Kenya<br/><br/>Learning Learning -- One Laptop per Child Initiative<br/><br/>Merck -- Making Life-Saving Drugs Accessible and Affordable<br/><br/>Nestlé -- Creating Shared Value through Business<br/><br/>Selco -- Solar-Powered LEDs Paid for Using Microfinancing<br/><br/>Appendix Planning Forms |
520 ## - SUMMARY, ETC. | |
Summary, etc. | . |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Managment |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mcloughlin, Damien |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Marketing | 19-20/7425 | 06-06-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/10/2019 | Bharat Book Distributors | 463.63 | 2 | 658.8 AAK | 000467 | 03/12/2024 | 02/24/2024 | 1 | 619.00 | 08/23/2019 | Book | |||||
Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/05/2019 | Gratis Book | 3 | 658.8 AAK | 000145 | 09/02/2024 | 06/12/2024 | 2 | 619.00 | 09/05/2019 | Book | 2 | |||||||
Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/20/2019 | Gratis Book | 658.8 AAK | 000418 | 09/11/2019 | 3 | 619.00 | 09/11/2019 | Book |