For the culture: the power behind what we buy, what we do, and who we want to be
Collins, Marcus
For the culture: the power behind what we buy, what we do, and who we want to be - London Macmillan Business 2024 - ix, 304 p.
e all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.
With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.
(https://www.panmacmillan.com/authors/marcus-collins/for-the-culture/9781035020034)
9781035020034
Business-Economics
Decision-Making and problem solving
658.8 / COL
For the culture: the power behind what we buy, what we do, and who we want to be - London Macmillan Business 2024 - ix, 304 p.
e all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.
With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.
(https://www.panmacmillan.com/authors/marcus-collins/for-the-culture/9781035020034)
9781035020034
Business-Economics
Decision-Making and problem solving
658.8 / COL