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Services marketing: integrating customer focus across the firm

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm - New Delhi McGraw Hill Education (India) Pvt. Ltd 2013 - 6th

ISBN: 9781259026812

Subjects--Topical Terms:
Service industries-marketing
Customer services

Dewey Class. No.: 658.8 / ZEI

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