Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth
Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth
- New Delhi Saga Publications India Pvt Ltd 2019
- xxxix, 650 p.
Table of content:
Part I: Rethinking and Re-envisioning Marketing
Chapter 1: Reimagine Marketing
Chapter 2: Daring to Understand and Change Thinking
Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplaces
Chapter 4: Advancing the Study of Marketing's Impacts on Society
Chapter 5: Should Government Regulate Questionable Goods and Services?
Chapter 6: The Historical Roots of Marketing's Badge of Infamy
Part II: Marketing for a Better World
Chapter 7: Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line
Chapter 8: Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid
Chapter 9: From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being
Chapter 10: Sustainability as a Key Component of Marketing Strategy: A Societal Approach
Chapter 11: Pioneering Research on Sustainability
Part III: Managing Marketing in a Turbulent World
Chapter 12: Organizing Marketing for an Era of Digital Turbulence
Chapter 13: Harnessing Disruptions for Marketing Strategies
Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs
Chapter 15: Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions
Chapter 16: Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media
Chapter 17: Increasing Marketing's Impact: Making Everyone a Marketer
Part IV: Enhancing Customer Experience and Value
Chapter 18: Innovating the Customer Experience
Chapter 19: Customer Centricity in the Digital Age: Rediscovering Value
Chapter 20: The Contextual Nature of Value in Use
Chapter 21: Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process
Chapter 22: The 4 As of Marketing Framework and Social Network Platforms
Chapter 23: Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions
Part V: Understanding and Managing Customers
Chapter 24: Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In
Chapter 25: Practical Tools and Frameworks for Customer Management in Business Marketing
Chapter 26: Interactivity and International Business
Chapter 27: Are You Ready for Relationship Marketing? It Is a Business Challenge
Chapter 28: Trust in Persons, Organizations and Systems
Chapter 29: Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact
Part VI: Marketing Technologies, Analytics and Research Methods
Chapter 30: The Evolution of Marketing Technology
Chapter 31: Influence of Technology and Data on Customized Marketing Strategy
Chapter 32: How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today
Chapter 33: Contemporary Disruptions in the Realm of Research Methods in Marketing
Chapter 34: The Two Stars of Marketing Analytics: Automated and Directed Systems
Chapter 35: Modelling Choice of Multiple Items
Chapter 36: Integrating Social Media in Marketing Research Courses
Part VII: Pushing the Frontiers of Marketing Discipline
Chapter 37: Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately
Chapter 38: International Marketing as a Discipline
Chapter 39: The Next Frontier in Marketing: Self-sustaining Marketing, Society and Capitalism through Collaborative Yet Disruptive Partnerships
Chapter 40: Conscious Marketing: Meaning and Application
Part VIII: Jagdish Sheth: Impact, Views and Tributes
Chapter 41: Musings on the Past, Present and Future: An Interview with Jag Sheth
Chapter 42: Young Jagdish: A Tribute to His Early Years
Chapter 43: I Am Standing; No, I Do Not Use Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth
Chapter 44: Jagdish Sheth: Evangelizing in and about Emerging Markets
Chapter 45: A Personal Tribute to Jagdish N. Sheth
Chapter 46: Multiplicative 4 Ps That Characterize Jag Sheth
Chapter 47: Reflections on Jagdish Sheth: A Marketing Role Model
Chapter 48: Jagdish Sheth: Heart of Marketing
Chapter 49: A Personal Tribute to Jagdish Sheth for His 80th Birthday
Chapter 50: Jag Sheth: Thanks to a True Giant!
Chapter 51: Some of My Background with Jagdish Sheth
Chapter 52: A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career
Chapter 53: Jag the Compassionate Master Academic
Chapter 54: Jag Sheth: Tribute to a Game Changer
Chapter 55: Jag Sheth: A Blessed Man and an Amazing Role Model
Chapter 56: Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart
Chapter 57: Why Do I Admire Jag Sheth?
Chapter 58: Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor
Chapter 59: Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist
Chapter 60: A Tribute to Professor Jagdish Sheth: A Consummate Marketer
Chapter 61: Jag Sheth: A Friend, Guide, Mentor and Father Figure
Chapter 62: Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar
Chapter 63: Jagdish Sheth: The Jaguar of Marketing
Chapter 64: Jagdish Sheth: A Statement of Personal Impact and Appreciation
[https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions)
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
(https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions)
9789352809585
Marketing
Marketing management
658.8 / PAR
Table of content:
Part I: Rethinking and Re-envisioning Marketing
Chapter 1: Reimagine Marketing
Chapter 2: Daring to Understand and Change Thinking
Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplaces
Chapter 4: Advancing the Study of Marketing's Impacts on Society
Chapter 5: Should Government Regulate Questionable Goods and Services?
Chapter 6: The Historical Roots of Marketing's Badge of Infamy
Part II: Marketing for a Better World
Chapter 7: Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line
Chapter 8: Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid
Chapter 9: From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being
Chapter 10: Sustainability as a Key Component of Marketing Strategy: A Societal Approach
Chapter 11: Pioneering Research on Sustainability
Part III: Managing Marketing in a Turbulent World
Chapter 12: Organizing Marketing for an Era of Digital Turbulence
Chapter 13: Harnessing Disruptions for Marketing Strategies
Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs
Chapter 15: Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions
Chapter 16: Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media
Chapter 17: Increasing Marketing's Impact: Making Everyone a Marketer
Part IV: Enhancing Customer Experience and Value
Chapter 18: Innovating the Customer Experience
Chapter 19: Customer Centricity in the Digital Age: Rediscovering Value
Chapter 20: The Contextual Nature of Value in Use
Chapter 21: Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process
Chapter 22: The 4 As of Marketing Framework and Social Network Platforms
Chapter 23: Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions
Part V: Understanding and Managing Customers
Chapter 24: Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In
Chapter 25: Practical Tools and Frameworks for Customer Management in Business Marketing
Chapter 26: Interactivity and International Business
Chapter 27: Are You Ready for Relationship Marketing? It Is a Business Challenge
Chapter 28: Trust in Persons, Organizations and Systems
Chapter 29: Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact
Part VI: Marketing Technologies, Analytics and Research Methods
Chapter 30: The Evolution of Marketing Technology
Chapter 31: Influence of Technology and Data on Customized Marketing Strategy
Chapter 32: How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today
Chapter 33: Contemporary Disruptions in the Realm of Research Methods in Marketing
Chapter 34: The Two Stars of Marketing Analytics: Automated and Directed Systems
Chapter 35: Modelling Choice of Multiple Items
Chapter 36: Integrating Social Media in Marketing Research Courses
Part VII: Pushing the Frontiers of Marketing Discipline
Chapter 37: Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately
Chapter 38: International Marketing as a Discipline
Chapter 39: The Next Frontier in Marketing: Self-sustaining Marketing, Society and Capitalism through Collaborative Yet Disruptive Partnerships
Chapter 40: Conscious Marketing: Meaning and Application
Part VIII: Jagdish Sheth: Impact, Views and Tributes
Chapter 41: Musings on the Past, Present and Future: An Interview with Jag Sheth
Chapter 42: Young Jagdish: A Tribute to His Early Years
Chapter 43: I Am Standing; No, I Do Not Use Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth
Chapter 44: Jagdish Sheth: Evangelizing in and about Emerging Markets
Chapter 45: A Personal Tribute to Jagdish N. Sheth
Chapter 46: Multiplicative 4 Ps That Characterize Jag Sheth
Chapter 47: Reflections on Jagdish Sheth: A Marketing Role Model
Chapter 48: Jagdish Sheth: Heart of Marketing
Chapter 49: A Personal Tribute to Jagdish Sheth for His 80th Birthday
Chapter 50: Jag Sheth: Thanks to a True Giant!
Chapter 51: Some of My Background with Jagdish Sheth
Chapter 52: A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career
Chapter 53: Jag the Compassionate Master Academic
Chapter 54: Jag Sheth: Tribute to a Game Changer
Chapter 55: Jag Sheth: A Blessed Man and an Amazing Role Model
Chapter 56: Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart
Chapter 57: Why Do I Admire Jag Sheth?
Chapter 58: Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor
Chapter 59: Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist
Chapter 60: A Tribute to Professor Jagdish Sheth: A Consummate Marketer
Chapter 61: Jag Sheth: A Friend, Guide, Mentor and Father Figure
Chapter 62: Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar
Chapter 63: Jagdish Sheth: The Jaguar of Marketing
Chapter 64: Jagdish Sheth: A Statement of Personal Impact and Appreciation
[https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions)
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
(https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions)
9789352809585
Marketing
Marketing management
658.8 / PAR