Customer-driven marketing: lessons from entrepreneurial technology companies

Smilor, Raymond W.

Customer-driven marketing: lessons from entrepreneurial technology companies - New York Lexington Books 1989 - xxi, 190 p.



0669211281


High technology--Marketing
Technological innovations--Marketing

658.8 / SMI

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha